I started the venture in this sector with four of my friends in 2005 with a capital of 10 million IDR [approximately $750 USD at the current exchange rate]. We started by trading fish which we sourced from local fishermen in Pati; a city in Central Java. The city itself is home to the eighth largest fish auction centre in the country. Pati supplies 15-20% of the fish for the Jabodetabek area [Jakarta, Bogor, Depok, Tangerang and Bekasi]. Before long, a buyer from Thailand appointed us as their supplier; it was from this point that our business operations started to grow. The buyer granted us a quota in the value of 200-500 million IDR. Two years after we started, Dua Putra Utama Makmur managed to obtain a loan from a bank which contributed to leveraging our business. With the latest injection of capital and our cooperation with our Thai partner, we built and operated a small cold storage facility with a total capacity of 500 metric tonnes. It was only in 2012 that we decided to establish a new entity, Dua Putra Utama Makmur.
We currently have a cold storage capacity of 4,000 metric tonnes with a plan to increase it to 25,000 metric tonnes by the end of December 2016. Dua Putra Utama Makmur has also obtained ISO 9001:2008, HACCP and a number of other industry certifications; we are also in the process of obtaining more. This will further our value in the eyes of our partners.
Since 2014, our company’s strategies have been aimed at accelerating the growth of our business. On this particular note, the current government and particularly the Ministry of Maritime Affairs and Fisheries under the command of Ms Susi Pudjiastuti have an excellent vision for our industry. She has enacted a hard-hitting programme to eradicate illegal fishing in Indonesian waters. This programme had its desired impact as it stopped the supply of illegal Indonesian fish worldwide and the perpetrators were effectively shut down.