作为一个致力于研究的世界级机构，建国大学除了建立负责推动教职员开展研究活动的研究和技术转移办事处外，还建立多个研究兴趣小组。因此，建国大学成为行业领导者的出色合作伙伴；目前，学校已与Gudpoin和Yamaha建立了合作研究关系。此外，建国国际学院还是海外许多知名高等教育机构在当地的领先合作伙伴，这充分证明了建国大学在领衔研究开发上作出的广泛努力。
BINUS UNIVERSITY 与广泛的国际高等教育机构及企业有着密切合作，该校学生有广大机遇参与到国际交流，实习，及各种交换生项目的机会。另外，我们的3+1提升项目，提供本科 学生有一年的社区发展研究，项目开发，及创业孵化参与经验积累机会。项目运作主要由BINUS Global Collaboration Center, BINUS Career, BINUS Entrepreneurship Center, the Research and Technology Transfer Office, and Teach For Indonesia。
On 17th January 2018, BINUS UNIVERSITY in cooperation with local marketing company InboundID hosted a seminar on digital marketing at its FX campus in Jakarta. The event featured a workshop for students, staff, and business leaders on the nuances of digital marketing and its importance in fulfilling the business goals or objectives of local and international companies. Speakers present at the event included the Business Strategy Manager of Google Singapore Mr Ferdian Gunawan, Head of Emerging Business for Indonesia & Philippines at Facebook Mr Ferdy Nandes, and Country Media Manager of Unilever Indonesia Mr Tessa Mahendra Tamin.
During the workshop, the speakers presented a variety of insightful topics such as ways to maximise Facebook's marketing tools as well as utilising different techniques to increase your business's search ranking on Google; among many others. The workshop highlighted that with the rise of internet users in Indonesia coupled with the growth of web-based services such as e-commerce, the need to implement marketing strategies through a digital platform can help businesses generate abundant data that effectively measure the impact of their marketing approach. Furthermore, this will also allow them to specifically target their audience, not just by gender or demographic, but also by profession or interests; thus resulting in a more personalised, fast, and seamless user experience.
BINUS UNIVERSITY’s latest seminar highlights its capacity to equip students with the concepts and tools to address brand communication in a digital world. The university’s graduates can, therefore, harness opportunities from emerging technologies to produce an integrated digital marketing plan based on their clients’ priorities and resources.
