作为一个致力于研究的世界级机构,建国大学除了建立负责推动教职员开展研究活动的研究和技术转移办事处外,还建立多个研究兴趣小组。因此,建国大学成为行业领导者的出色合作伙伴;目前,学校已与Gudpoin和Yamaha建立了合作研究关系。此外,建国国际学院还是海外许多知名高等教育机构在当地的领先合作伙伴,这充分证明了建国大学在领衔研究开发上作出的广泛努力。
BINUS UNIVERSITY 与广泛的国际高等教育机构及企业有着密切合作,该校学生有广大机遇参与到国际交流,实习,及各种交换生项目的机会。另外,我们的3+1提升项目,提供本科 学生有一年的社区发展研究,项目开发,及创业孵化参与经验积累机会。项目运作主要由BINUS Global Collaboration Center, BINUS Career, BINUS Entrepreneurship Center, the Research and Technology Transfer Office, and Teach For Indonesia。
The BINUS Case Center has been documenting best business practices since 2007 to help industry branding and create a body of knowledge for the business schools operating in this part of the world.
Mr Sukma Putra, who has an M.Ed., with a specialisation in leadership and management from Flinders University, Australia, has been managing the centre since 2016. He tells us the story behind this important initiative.
Why has BINUS opened a case study center?
At BINUS UNIVERSITY, we develop curricula and teaching methods that support student-centred learning, especially for our international programs. We keep our classes small, encourage design thinking, and project-based learning. As the world’s leading business schools rely on industry case studies to analyze business problems, we have decided to develop our own case studies to support the BINUS BUSINESS SCHOOL in better understanding Indonesia’s business environment.
How are case studies created?
Initially, a prominent company or a startup will approach us with a request to document how they overcame certain challenges or harnessed opportunities. Our centre compiles the information into a “case study” to our faculty. The case study may have up to three writers and one reviewer who will inspect the quality by combining best practices taken from different leading business schools. The case study is normally completed within three months provided we are given access to the relevant persons to conduct 3-5 interviews.
We place emphasis on engaging writing in telling the story of every case study, consisting of an opening, a general background, a specific area of interest, business problems and solutions, and a conclusion. The case studies can be created strictly for the internal needs of the company or for public use.
How does the BINUS Case Center contribute to sustainable business practices?
Glimpses of best business practices may be captured in news articles, but strategy examples are rarely fully documented. Through the BINUS Case Center, we create a library of the best business practices for all sectors in Indonesia, ranging from finance to banking to economics to people management, among many others. So far, we have developed 232 case studies that have touched upon many issues surrounding sustainability.
For instance, our case study on Conwood Indonesia tells the story of Mr Derek Williamson, a BINUS alumnus, who applied design thinking to shift the company from manufacturing uncompetitive products to really harness the company’s strength of working with “con-wood” materials. Now, Conwood offers houses that can be quickly assembled and are flood, earthquake and fire-resistant.
What is the best way to contact the BINUS Case Center?
Given the background of our diverse faculty, BINUS is ready to support case study analysis in the field of economics, people management, innovation, entrepreneurship, marketing and strategy management.
The best way to inquire about case studies is through our email binuscasecenter@binus.edu.