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On 31st May 2017, Universitas Prasetiya Mulya hosted a seminar that exposed participants to the commercial requirements of branding and marketing which have become essential tools for establishing new businesses as well as ensuring that existing industry players are strategically positioned in the market. The event sought to provide knowledge regarding the creative and adaptive thought process needed to compete in the ever-changing world of marketing.
The event featured a guest lecture by Prof. Luiz Moutinho as Professor of BioMarketing and Futures at the DCU Business School in Dublin City University in Ireland who presented the topics: “The Future of Digital Marketing: From Sensors, Beacons, Biosignal, Social Visualization & Mixed Reality to Heat Mapping, Personal Informatics, Omni Life and De-Teching,” and “The Future of Branding: From Fuzzynomics, Brand Fatigue and Emotional Distance to Distracted Disruption and Contextual Omnipresence.” Prof. Moutinho highlighted that with Indonesia’s large population of active internet users, the digital platform has become an important contact point for businesses to reach their consumers. Furthermore, digital technology is an effective means of reaching Indonesia’s diverse and dispersed consumers and, as such, by embracing the country’s complexity and diversity, international companies have the opportunity to position themselves ahead of Indonesia’s rising consumer wave.
Universitas Prasetiya Mulya’s recent seminar showcases the importance of utilising digital technology to remain competitive. The university’s study programmes further provide support in this regard by developing students with the in-depth understanding of consumer behaviour and market insights gained through collaboration with industry partners, and comprehensive curricula.
Photos courtesy of Universitas Prasetiya Mulya.