For Prasetiya Mulya, becoming a university was in line with our original mission; to contribute to the development of society and furthermore to encourage a nation which embraces pluralism. This is where knowledge is acquired and applied to enhance social and economic development. Indonesia faces many challenges in achieving this goal as it lacks the technological advancements in important sectors, such as manufacturing. Given the economic changes in the global environment, Indonesia must seek innovative ways to compete. As such, Prasetiya Mulya cannot limit itself to just business programmes and therefore expanded its portfolio to include engineering studies, specifically in the synergising of applied STEM [science, technology, engineering and mathematics] education with business.
These new study programmes are aimed at understanding and solving problems facing Indonesia, such as food and fuel security, software engineering and business law. The engineering-based sciences intertwined with business studies will differentiate Prasetiya Mulya University from its counterparts, since this encourages innovation and collaboration. Our goal is to become a collaborative university which will strengthen cooperation among the study programmes as well as with the business community including small and medium enterprises. We aim to further develop this plan through the creation of an Incubation Centre. This will serve as a hub that encourages the new study programmes to work jointly and innovate with each other so as to create a product or a service that is of commercial value. We believe that this collaborative platform, together with the utilisation of digital technology, is the best strategy to meet the needs of our university as well as the country going forward.