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The recently launched undergraduate degree in Event will provide students with the necessary foundation to succeed in a professional business career in this field. The Event study programme develops students’ management and communication skills so as to gain an understanding of an event management profession that caters to corporate occasions as well as social gatherings as the industry becomes of increasing importance as part of the business fabric of Indonesia.
Students of the Event degree will learn to plan events of various sizes and genres and the diligent preparation processes needed to make a truly successful event that delivers return on investment. Event students will also gain comprehensive knowledge in creating contracts and will be tested for their creativity in dealing with the specific needs of various clients. This will involve a deep understanding of modern society’s impact on the events management industry and the use of new media to capitalise on Indonesia’s increasingly tech-savvy demographic. Furthermore, the Event degree fosters graduates’ understanding of personnel and human resources practises to enhance people and leadership skills during events as this demonstrates a high level of resourcefulness essential to the completion of a successful project.
The curriculum structure includes comprehensive insights into the nuances of the finances of the event industry. This will strengthen decision-making skills of graduates and enable them to examine areas of profit and loss as well as presenting to client’s projects that are defined from a coherent financial basis. Being a country of diverse ethnicities and religions, Indonesia has a mixture of cultural festivals, events and ceremonies. With events occurring year-round, Indonesia requires a skilled workforce to manage such occasions safely, professionally and in accordance with clients’ needs and financial capabilities.