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On 25th March 2017, Universitas Prasetiya Mulya hosted the “Brandialogue” talk show event in cooperation with the university’s Branding undergraduate study programme at its BSD City campus. The event sought to highlight the importance of branding methods as a means to stay afloat amidst increased business competition and a maturing consumer segment. As such, Universitas Prasetiya Mulya focused on the theme of “The Journey to Become Creativemarketer and Creativepreneur” that aimed to encourage innovative ideas amongst the next generation of industry leaders. Having established a widespread business network, the university also invited a number of prominent guests including Mr Vito Shandy as Assistant Brand Manager for Rexona Unilever Indonesia, Ms Andita Rasyid Reza as Marketing Manager of Beverage & Canned Fish at Heinz ABC, and Mr Nazier Arrifin as the Founder of Brand Pavillion; these invited guests are also alumni of Universitas Prasetiya Mulya’s Branding undergraduate study programme.
With Indonesian consumers becoming increasingly attentive towards the wide-ranging aspects of brand identification such as logos and company values, Universitas Prasetiya Mulya has made it its mission to ensure that enrolled students of the programme develop a versatile skillset upon completing their studies. Moreover, by inviting brand strategists to the talk show event, students are able to gain in-depth insights on the daily activities as well as professional requirements that are essential to being a leading specialist in the field of branding. During the event, guest speakers additionally shared information on the importance of understanding consumer demands, the nuances of today’s marketing industry, and challenges within the creative industry. As Universitas Prasetiya Mulya looks to develop upon its curriculum for the Branding undergraduate study programme, the university is poised to host an additional number of industry-related events in order to assist students in better grasping the role of cutting-edge branding ideas to bolster the long-term growth of a company.