UBAYA’s Faculty of Creative Industry offers undergraduate degrees in Management and Product Design and Fashion Design and Product Lifestyle. The course structures immerse students in specialised techniques in enterprise development, communication, industrial design, ergonomics and product management.
The university’s curriculum design nurtures students’ individual creativity, skill and talent through a technology-integrated learning system. Students at the Faculty of Creative Industry are also taught the essentials of entrepreneurship throughout their studies. This underlying concept is necessary for the sustainability and development of Indonesia’s creative industry which has increasingly become a priority for the Indonesian government. UBAYA’s unique synergy of design and management, results in its graduates being actively sought after by major employers, and becoming creative industry entrepreneurs themselves.
Indonesia’s unique blend of cultures and ethnicities points to enormous potential within its creative industry sector. The country’s young, cosmopolitan and media-savvy demographic are embracing the latest cultural trends, as well as more traditional crafts such as batik and furniture and interpreting them for the modern consumer. This has resulted in the sector becoming major source of entrepreneurism for Indonesia. Therefore revenue garnered through the licensing of intellectual properties will be considerable to the socio-economic development of the country. UBAYA’s Faculty of Creative Industry stands at the forefront of exporting Indonesia’s creative talents and export potential within the industry.
As Indonesia diversifies its economy from its resource related exports, the Indonesian government is increasing investment in its creative industry sector to support economic growth. UBAYA’s graduates from the Faculty of Creative Industry are poised to strengthen Indonesia’s contribution to this sector, which is set to become one of the most dynamic emerging sectors in Indonesia and the world. The university is reinforcing the image and identity of the country’s creative industry that adheres to age-old traditions, but also adopting modern trends.