On 25th January 2018, BNI Syariah received the Top Digital Public Relations Award 2018 at an event held by Indonesian research and digital marketing company Tras N Co, at the Ayana Midplaza Hotel in Jakarta. The awards aimed to show appreciation towards brands and companies that have had successful public relation strategies through the use of a digital platform. Over 350 brands from 50 industries attended the ceremony with BNI Syariah winning in the shariah banking category — the only shariah bank to obtain this award.
In attaining this achievement, BNI Syariah was assessed on three aspects, namely: the amount of coverage received through the ‘news’ tool on Google Indonesia (google.co.id); social media presence, which was measured through Facebook’s engagement metrics; and brand mentions on both Facebook and Instagram — as they are the most popular social media platforms in Indonesia. The bank is further supported by its comprehensive website which features the user-friendly Hasanah online menu, as well as other initiatives to improve online engagement such as the development of mobile apps — Wakaf Hasanah, Hasanah Digital Lifestyle, and Hasanah Personal — which have proven instrumental in helping the bank raise awareness of Islamic banking products in Indonesia.
In winning this award, BNI Syariah demonstrated its continued efforts in improving its brand image throughout the country and the region. As such, through the incorporation of its digital marketing strategies, the bank can thus better adapt to the changing needs of its increasingly tech-savvy customers in addition to expanding its Hasanah lifestyle banking concept.
For further information regarding the latest developments at BNI Syariah, please visit its corporate website.