As was the case for most businesses in Indonesia, we faced a tough year in 2015 and as such sought to take action to ensure that we got through the year safely. Since the third quarter of 2015, however, we began to see signs that the market was improving and expect this to continue going forward as we carry out our plans for 2016. For our in-house sports apparel and footwear brand, SPECS, recovery on the demand-side is particularly important because of the difficulties faced last year as a result of the suspension of Indonesia’s premier national football league, PSSI. We are only now coming to see the light at the end of tunnel in this regard, with the league set to re-launch on 29th April, and we therefore hope to see a new beginning in the market for football products.
In moving to anticipate challenges within our traditional areas of strength such as football and futsal, in 2014 we began to explore the running product category and have worked to expand our portfolio within this type of product. We first launched running shoes for ‘entry-level’ customers, or people new to running, and over the course of 2015 introduced more sophisticated running shoes that draw upon our new technology such as Zero-G designed for optimal lightness. 2016 has thus far seen our company further our running collection by adding apparel. Through this course of action, we hope to position ourselves as a serious running brand to tap into the rising popularity of this kind of athletics in Indonesia. The running craze has definitely taken hold of the Greater Jakarta area, and I expect this trend to continue due to the fact that running is not an expensive sport to get involved in – all you really need is a pair of shoes. Furthermore, the growth of Indonesia’s middle class with more disposable income has brought about greater awareness of healthy lifestyles, which has made running a more common activity. For that reason, SPECS wants to contribute to this market as well.