The Harry Martin line includes a broad range of men’s office apparel offered in various colours, cuts and fabrics. This in-house brand captures the latest fabrics and colours trends in Indonesia’s fashion industry. Catering to the local and international male consumers, BBI Group's Harry Martin brand fashion line offers wide-ranging office apparel including trousers, dress-shirts, blazers, and belts among other product types. To bolster the appearance of its consumers, Harry Martin products are designed to a perfect-fit therefore providing the ideal silhouette for users in search of office wear in simple and contemporary design.
The high-quality office apparels are offered in a bevvy of attractive styles with simple design and versatility catered towards Indonesia’s large middle-class market. Moreover, BBI Group's offers easy-to-iron fabrication as part of the Harry Martin clothing line hence delivering greater convenience for consumers. Harry Martin draws upon its image of a career brand, defining and refining the fashion styles of the modern Indonesian executive. Consumers gain easy access to the Harry Martin clothing collection through BBI Group's establishment of 22 free standing retail stores and 512 sales counters spread throughout Indonesia.
The popularity of BBI Group’s in-house brands within Indonesia and the international markets illustrates its expertise in adapting the marketing of renowned brands that appeal to the local as well as regional consumer preferences. With the Indonesian government encouraging greater investment into the domestic trade of textiles as well as promoting the exports of locally manufactured apparels, BBI Group serves as a trusted partner for international companies to capitalise on this regard.