The Kent & Crew fashion brand further illustrates BBI’s success at in-house product and fashion brand development. The apparel provides formal and casual men’s office attire including shirts and trousers that incorporate fashion trends of Indonesia’s increasingly fashion-savvy young professionals. The Kent & Crew line provides a diverse collection which takes inspiration from innovative designs while offering the consumer with comfort and personal style. As such, the Kent & Crew fashion brand has become a well-known name amongst today's men engage in the creative industries such as music and arts.
The utilisation of modern machinery as well as with support from the BBI Group's highly-skilled seamstresses, the company is renowned in the industry for its highly-detailed men's apparel. Success in this regard hence enables BBI Group's in-house Kent & Crew clothing collection to also penetrate the ASEAN market. Currently, the Kent & Crew men's fashion line can also be found in the Malaysian retail market with further market expansion in the future as BBI Group strives to develop its regional network of distributors and fashion retailers. In Indonesia, the Kent & Crew fashion brand can be found in BBI Group's 22 free standing retail stores and 512 sales counters which are strategically located in leading malls and department stores.
The enduring appeal of the Kent & Crew fashion retail brand showcases BBI Group’s strategy to capitalise on the rising number of fashion-savvy Indonesian men requiring accessible fashion apparel that offers quality and durability. The company utilises the highest quality fabrics sourced from its established network of suppliers. Going forward, BBI Group is constantly adapting to the ever-changing trends of the country’s young population so as to continue developing its portfolio and grow its loyal customer base.