Licensed by BBI Group, the Van Heusen name is one of the most recognisable and largest fashion lifestyle brands in the world. As one of the leading global apparel companies, the Van Heusen line consists of a range of high-end casual apparels that utilises the latest in high-performance fabrics. With a cutting-edge design, Van Heusen provides unrivalled flexibility as well as comfort. The line features business and casual shirts, polo shirts, neckwear and trousers that channels a signature premium style that has become synonymous with the Van Heusen brand; Van Heusen is characterised by its classic design which offers maximum comfort.
The high-end casual wear brand has effectively penetrated the Indonesian consumer market to meet the growing demand for branded fashion apparel. Van Heusen's complete range of men's apparel has thus resulted in greater brand awareness amongst local and international consumers. This strategy is therefore translated to BBI Group's ability to fulfil the rising demand for high-end brands from Indonesia’s increasingly affluent middle-classes through the Van Heusen brand name.
BBI Group’s collaboration with Van Heusen demonstrates the company’s upper-hand for executing successful strategies in brand management with international partners. In doing so, the company is set to deliver healthy and sustainable growth alongside its partners through ongoing investment in research and product development so as to cater to the diverse styles and designs sought-after by the modern Indonesian consumer.
To view the complete Van Heusen collection, please click here.