Pan Brothers’ retail endeavour has catapulted the market success of the company’s in-house fashion brand, ZOE black as well as the menswear brand Salt n Pepper – acquired by the company in 2015 – as well as fashion brands Asylum and FTL that are renowned for their premium quality fabric and fashionable design. Since entering retail services, Pan Brothers has developed a market following for its high-quality products particularly amongst Indonesia’s middle-class. Established in 2013, the ZOE black brand continues to enjoy rapid retail success throughout Indonesia with a prospective contribution of approximately $7 million USD in sales (Forbes Indonesia, 2015); the Salt n Pepper brand offers a comprehensive product line ranging from polo shirts, suits, jeans, footwear, and accessories which caters to Indonesia’s fashion-savvy, urban men. The all-encompassing clothing styles in addition to the superior quality associated to the ZOE black and Salt n Pepper retail fashion brands are also set to further spur export sales in the near future.
In seeking to increase its retail fashion brand presence for ZOE black, Pan Brothers appointed its subsidiary unit PT Apparelindo Prima Sentosa which has years-long expertise in the retail of apparel. Through intensive research & development measures for various scopes such as design fabrication, ZOE black boasts internationally-standard fabric quality and classic clothing designs for today’s chic woman. This marketing method aims to showcase ZOE black as an Indonesian retail fashion brand offering minimalistic women’s wear that are of international quality; among its product lines includes dresses, party attire, and blouses. As such, Pan Brothers prioritises on the principles of value and quality for the production of the ZOE black line. As of 2015, retail presence for the ZOE black brand includes 20 retail stores (combined with the licensed brand Greyhound) situated in high-end commercial centres across Jakarta (Kontan).
The same expansion-focused approach has also been adopted for the Salt n Pepper retail brand. Serving as the predominant arm of Pan Brothers’ retail services arm, Salt n Pepper – also managed by PT Apparelindo Prima Sentosa – was targeted to contribute between 150 – 200 billion IDR in sales by end-2015. With 90 retail stores across Jakarta (as of 2015) and growing annually, Salt n Pepper’s rapid retail presence reflects the rigorous measures that are implemented in the production line to ensure the product quality and marketability of this contemporary menswear retail fashion brand. Pan Brothers expects to set up 400 Salt n Pepper retail stores in Asia by 2020 and will cooperate with local partners in the United States and Europe using a franchise system as a measure to distribute and retail this increasingly popular menswear fashion brand.
Diversification of its business operations into retail services has served to complement Pan Brothers Tbk’s existing standing within fashion apparel and extended its range of expertise to include fashion retail for fast growing brands. Pan Brothers is poised to develop upon its retail services arm and as such, consumers can expect a wider array of apparels in the near future featuring premium materials and modern designs. Retail services remain a priority for Pan Brothers as the company looks to initiate an international export market presence throughout the region and globally.