“ The government should help develop the country’s automotive industry, such as for transport trucks instead of importing such vehicles from abroad. ”
Our main business at Antika Raya mainly focuses on carrosserie development, especially for trucks and specialised vehicles. Our business has continually grown over the years as evident from our seven branches located across Indonesia. When we first established the company, the market was not very competitive as it was seldom to see companies engaging in this niche field. As Indonesia started to develop and the economy began to grow, there was an increasing need for more specialised vehicles such as ground support equipment for airports. Our business, therefore, benefited and we manufactured a variety of body parts for the Indonesian automotive industry.
We have also manufactured body parts for garbage trucks for the Jakarta government, and we have exported to countries such as Malaysia, Brunei, and Australia; we aim to expand to other countries in the region for the future. As part of our adherence to quality, we implement a self-controlling assembly line system, which makes our production more efficient and safeguards the quality of our products. As such, we regularly train and educate our workforce with new skills which further complements our quality standards. Coupled with our capabilities as a manufacturer we are able to reach a capacity of more than 11,000 units yearly.
I have a positive outlook for our industry. We believe that many businesses are still growing in Indonesia or have the potential to advance further such as the automotive industry. The demand is still there to buy automobiles and with the Indonesian government’s push towards infrastructure projects, there will be an increasing need for specialised vehicles. Furthermore, we are also seeing rising demand from smaller business owners from a wide-range of industries that require specialised vehicles.
We do believe that the government needs to hasten its bureaucratic reforms especially within the Transportation Ministry in regards to the legal paperwork needed in order to buy trucks; this will certainly help our business for the long-term as more businesses can approach us for body parts.
We believe the current government’s plans are positive for Indonesia’s business climate and an advantage for our industry. The government should help develop the country’s automotive industry such as for transport trucks instead of importing such vehicles from abroad. If we can export our own vehicles then Indonesia can better compete as the market is currently dominated by Japanese products.
The biggest challenge for our business is still on the issue regarding the attainment of permits to purchase trucks; a process that should take two weeks can often take more than nine months in practice. The government should also focus on streamlining this process so as to further ease truck purchases. Moreover, we face competition from smaller companies engaged in our industry that provide cheaper prices but often at a cost to the quality of the end-products.
We are trying to increase our market shares more for special purpose vehicles such as for ground support equipment in airports as well as garbage trucks; we recently built 150 hook lifts for the Jakarta government for their garbage trucks. We see our company as a manufacturing base for other companies who are looking to enter Indonesia.
We believe this is a big opportunity for us since we have the manufacturing capabilities that we can leverage as a means to make partnerships as well as compete with international companies. Furthermore, Indonesia’s large domestic market itself is an advantage for us since the country is still undergoing many developments thus bolstering the demand for different trucks.
We are very much open to working with international investors for partnerships and technology transfer but one that has to be mutually beneficial. We are currently in negotiations with a Chinese company for aluminium tankers. Through establishing partnerships, we can expand our business at a much faster rate. We also want to transfer our own technology to international markets and expand to other ASEAN countries such as Vietnam.
Looking back on our history when we first established our company, being trustworthy is the biggest asset we have. Coupled with our capacity as a manufacturer, we have consistently maintained the highest quality standards for our products. As such, we are well-prepared to serve as a reliable partner for anyone looking to enter our industry.