From 12th – 14th October 2017, Cedefindo participated at Cosmobeaute Indonesia 2017, an annual international trade exhibition for the beauty and cosmetics industry which was held at the Jakarta Convention Centre. In addition to the exhibition, the event provided product demonstrations, awards, and seminars and workshops on current beauty trends. The event served as a platform through which more than 280 companies and brands from Asia, Europe and North America would have the opportunity to network and foster new partnerships with distributors, exporters, importers, as well as beauty clinics and centres.
Cedefindo showcased its diverse manufacturing capabilities by exhibiting samples of lipsticks, compact powders, foundations, and pomades among many others with visitors also being shown the company’s strengthening role in fulfilling the rising demand for Halal-certified beauty products — Cedefindo attained the Halal Assurance System certification in 2014. Additionally, the company presented its vast selection of herbal-based cosmetics which included ointments and supplements that incorporate local herbs into the active ingredients.
Cedefindo’s participation in Cosmobeaute 2017 demonstrates the company’s standing as a unique business opportunity for beauty and cosmetic brands looking to succeed within this lucrative sector in Indonesia. As cosmetic products sales continue to grow supported by local consumers’ increasing ability to afford everyday luxuries, the company’s ability to adhere to shariah-compliant manufacturing procedures and stringent standards in ingredients sourcing allows for the development of new production techniques that will keep Cedefindo ahead of the fast-paced fashion cycles of Indonesia’s cosmetics sector.