“ Danliris has expanded upon its production process in terms of both variation in making fabrics as well as the technology used. This pertains to the use of the latest machinery in addition to the output of higher-grade fibers. ”
Danliris has expanded upon its production process in terms of both variations in making fabrics as well as the technology used. This pertains to the use of the latest machinery in addition to the output of higher-grade fibers. One example of this is a batik product which utilizes a yarn from an Austrian manufacturer. The textile offers the smoothness of silk, has the absorbance quality of cotton, and yet provides a neat appearance similar to that of polyester. It has all those elements but is actually a type of rayon. We have proceeded to use this fabric in collaboration with a Japanese designer. Using refined fabric and yarn in this capacity has brought a breath of fresh air for us compared to the ordinary ways in which we developed our textiles in the past. Compared to before, we are increasingly moving towards fashion by developing finer counts. Furthermore, we have been exploring with different types of yarn and have also built our machinery to better accommodate this.
Through Bateeq, Danliris already has 85 locations in operation which include the Gambir train station in Jakarta as well as outlets in the cities of Bandung and Surabaya. We have identified train stations as a highly strategic location looking at examples from many countries throughout the globe where it is already common to find similar stores like us. Furthermore, we also have our Bateeq collection present in high-end department stores such as Metro as well as in large shopping malls such as Plaza Indonesia and Senayan City in Jakarta.
Indonesia’s textile industry is facing a big challenge because production costs continue to rise. I myself do not expect the trend to change anytime soon due to a couple of factors; the cost of labour and electricity. To give you an illustration, our electricity costs have risen by 40% between early 2014 and now - a massive jump in such a short amount of time. This begs the question of the fate of our industry in competing with countries like Bangladesh or Myanmar which at the moment offer more competitive costs. Danliris, however, is still positioned to perform well given that all of our garment products are export bound which has allowed us to survive amid this unfavourable condition that has already caused many local companies to close down.
Danliris strives to continuously increase the quality of its products even as we have achieved notable success in terms of the number of buyers. This applies to our garment division as the more successful of our operations and all the more so for our textile unit given the challenges it currently faces. We have seen good results as reflected by the percentage of our products being exported which continues to increase.