Mr Andrew Purnomo has been President Director of Kartika Sari since 2000. With his background in industrial engineering, Mr Purnomo has been instrumental in implementing automated production processing at Kartika Sari. As such, under his guidance, Kartika Sari has expanded from a home industry to seven retail outlets in Bandung.
Kartika Sari has maintained its strong local presence by building a reputation for producing superior quality, delicious baked goods. The brand’s trademark pisang bollen have become synonymous with the city of Bandung and the Kartika Sari retail stores attract large volumes of local and international visitors as well as the 5,000-10,000 customers it serves daily. Kartika Sari has solidified its positioning in the Bandung area through constant innovation and product development — Kartika Sari produces a new product every month. It is the drive for innovation and support from its state-of-the-art manufacturing facilities that has enabled Kartika Sari to become a household name in West Java.
Kartika Sari currently has seven outlets strategically located in Bandung and Cimahi; these outlets strengthen Kartika Sari’s positioning within the local market as every outlet provides the group’s full product range and thus receive regular customers from across Indonesia. Under its puff pastry division, the company produces its renowned pisang bollen in addition to other pastry products whereas through its long shelf-life products are produced by its subsidiary Kartika Inti Sejati — these products comprise of the Kartika Toast brand which includes bagelen bread, almond cookies, dry pastry, and choux. Through Kartika Inti Sejati, Kartika Sari has also provided private-label manufacturing services to convenience store chains such as Alfamart and Hypermart. Additionally, Kartika Inti Sejati also manufactures baked goods for airline catering provider Aerofood Catering Services which provides catering services to Indonesia's national airline carrier, Garuda Indonesia. Kartika Sari’s versatility in both retail and manufacturing have reinforced the group’s local presence and bolstered Bandung’s image as a city well-known for its culinary scene.
Moreover, Kartika Sari utilises an e-commerce platform through its online store as part of the group’s efforts in expanding its market share. Kartika Sari also delivers orders from its online store to customers living in the Jakarta, Tangerang, and Bekasi areas establishing a greater outlet for trade and for greater brand awareness. The group’s ability to adapt to not only changing consumer preferences but also take advantage of the digital era thus demonstrates Kartika Sari’s prominence and further potential in Indonesia’s baked goods industry.
Kartika Sari’s approach to innovation and research and development has enabled the group to stay ahead of its competitors. Kartika Sari currently has 80 in-house developed products and a total of 300 product varieties in total. Innovation, therefore, lies at the heart of Kartika Sari’s expansion plans with the company focusing on the latest consumer trends related to health, enjoyment, and experience.
The company emphasises on effective baked goods merchandising through well-designed packaging that safeguards for freshness, product quality and customer health. At the heart of Kartika Sari’s innovative measures is its continuously expanding product portfolio encompassing a diverse range of flavours from chocolate, to cheese, bananas and almond; among many others. Moreover, Kartika Sari products are freshly made using the highest quality ingredients and which meet local demands for innovation in ‘free-from products’ and for food on-the-go. As such, product innovation is therefore a key differentiator with many local and international manufacturers adjusting their products to meet such health orientated preferences.
Kartika Sari has also tapped into Indonesian consumers’ preference for indulgent snacks. As Indonesian households experience increasing affluence and urbanisation, consumers are turning to baked goods, cakes and pastries, increasing their popularity in the country. Kartika Sari thus manufactures a vast array of traditional snacks such as nastar cookies and 'cat’s tongue' cookies in addition to tempe gurih, and oncom, among others.
In Indonesia’s highly-competitive baked goods industry, a diverse product portfolio is essential to gaining exposure to faster-growing categories and to consumer trends in taste. Kartika Sari’s investment in technology in addition to research and development highlights the company’s drive for innovation and focus on expanding its product range.
Kartika Inti Sejati began a partnership with Aerowisata Catering Services for the manufacture of baked products for selected Garuda Indonesia flights
Kartika Inti Sejati obtains the certification for Good Manufacturing Practices
Kartika Inti Sejati attains certification from the National Agency of Drugs and Foods Controls
Kartika Inti Sejati receives Halal Assurance System Certification