Developed and manufactured by Kartika Inti Sejati, the Kartika Toast brand has become a firm favourite for customers visiting the Kartika Sari outlets since 2006. The Kartika Toast range comprises bagelen oval bread, cheese sticks, chocolate sticks, toast bread, almond cookies and choux. A hallmark of Kartika Toast products is their superior flavour quality, freshness, and long shelf-life. Through Kartika Toast, Kartika Inti Sejati has demonstrated its proficiency as an OEM manufacturer of baked goods products as evident from the increasing brand awareness of Kartika Toast across Indonesia.
Kartika Inti Sejati’s research and development division understand the shifting nuances of Indonesian consumer preferences and has thus designed Kartika Toast products to suit these needs. This includes producing products in handy bite-sized pieces that offer convenience to local and international visitors who purchase Kartika Toast products as gifts. Furthermore, through Kartika Inti Sejati’s highly streamlined manufacturing processes, Kartika Toast products retain their flavour over long periods of time — this is attributed to Kartika Inti Sejati’s use of the best natural ingredients as well as the implementation of stringent quality assurance. In addition, Kartika Toast products are available in a broad variety of rich flavours ranging from special butter, chocolate, mocha coffee, cheese, and almond. Furthermore, Kartika Toast utilises PVDC plastic packaging for all its products — PVDC plastic film is considered the highest standard for food packaging that guarantees consumer safety; the company has also recently launched a new design packaging for Kartika Toast.
With Indonesian consumers experiencing rising disposable incomes, consumer perceptions on product quality, nutritional value, and convenience have become more prominent. In understanding rapidly changing consumer habits, Kartika Toast can cater to these trends without losing its identity and taste as a heritage product of Bandung.