Established in 1977, Batik Priatampan is an Indonesian manufacturer, retailer and exporter of batik fabrics and garments. The company proudly adheres to the traditional techniques used in the production of batik utilising malam (hot liquid wax), cap (copper stamps), as well as tulis (hand-written batik); processes that require the utmost precision and skill to create painstakingly detailed motifs. As such, generating more than 320 designs and exporting some 1,250,000 yards of fabrics per year, Batik Priatampan is developing new ways to preserve and showcase the potential of producing high-quality, value-added products from this age-old art form for the international textile and fashion industries.
Gaining inspiration from the colours and patterns of international cultures, Batik Priatampan provides a new perspective on batik by incorporating designs of everyday objects such as flowers, tiles, marbles, and glass shards to create truly contemporary motifs. Coupled with its capacity to also modify existing designs provided by clients as well as implementing stringent quality control measures — the business has its own in-house water treatment plant — the company’s batik fabrics have become sought-after by large textile companies in the USA and Canada and are used as quilts or manufactured into garments — several designs have already been patented in the USA and there are future expansion plans to export its fabrics into Europe.
Supporting the company’s batik export division is its highly proficient retail arm. Collaborating with American designer Deborah Lunn, the company’s collection of men’s and women’s batik shirts, blouses, and trousers, have become popular in major department stores in Indonesia such as Centro, as well as international e-retailer Zalora. Conscious of the niche market for contemporary batik clothing, the Batik Priatampan brand targets an increasingly fashion-forward generation of local consumers.
With Indonesia’s creative sector seen as a key component in moving the country towards a more knowledge-based economy, Batik Priatampan’s batik products can thus serve various industries both locally and abroad from fashion and handicrafts, to home decor; illustrating the untapped opportunities for this unique creative medium.
1977
Private
230
1,250, 000 yards per year (expanding to 2,000,000 yards), 30,000m2 factory
Batik exports, Batik retail, Batik production
Batik Priatampan has been exporting batik fabrics since 2006 with its main markets in the USA and Canada, where its products are mostly utilised as quilts or are further manufactured into ready-to-wear garments. Moreover, the company is preparing to enter the European market and in doing so, Batik Priatampan is in the process of developing fabrics that are suited for the winter season as well as developing new designs that pay homage to Europe’s diversity and creative history.
Batik Priatampan is strategically located in the city of Solo in Central Java province, which is renowned for producing quality Javanese batik and its highly cost-competitive labour market; attracting major local and international players from the textile and garment industry. The company’s 30,000m2 manufacturing facility currently has a production capacity of 1,500,000 yards per annum and plans to increase to 2,000,000 yards per annum in 2018. Furthermore, its factory is also in close proximity to its retail outlet, adding to a greater streamlined supply chain, and thus enabling the company to maintain the highest of standards — this has resulted in its brand gaining prominence in department stores throughout the country.