Elhijab is set to participate in Indonesian Weekend 2017 which will be held at Potters Fields Park, United Kingdom from 22nd – 23rd July 2017. This year’s Indonesian Weekend will be the second-held event which seeks to showcase Indonesia’s tourism sector in addition to the country's rich cultural diversity. The company’s participation was officially announced during a press conference for the upcoming Indonesian Weekend 2017 event that took place at the Ministry of Education and Culture in Jakarta on 12th July 2017. Elhijab will also join the ranks of additional sponsors at the event including Indofood and Garuda Indonesia; the event has also received full support from the British Embassy – Jakarta, Indonesia’s Ministry of Education and Culture, and Indonesia’s Ministry of Tourism. Prominent attendees present at the press conference included President Director of Elhijab, Ms Elidawati Alioemar, Head of Brand Strategy & Corporate Communications of Elhijab, Ms Ina Binandari; Director of Cultural Heritage and Diplomacy at the Ministry of Education and Culture, Mr Najamuddin Ramli; and Assistant Deputy for Development in the European, Middle Eastern, American, and African Markets at the Ministry of Tourism, Ms Nia Nascaya.
Indonesia Weekend began in 2016 and its success encouraged Elhijab and numerous other Indonesian companies and businessman to return to London for the event. Moreover, Indonesian Weekend 2016 was attended by over 3,000 visitors from 50 countries in which over 90% of the visitors were foreign nationals. As part of the programme, visitors will have the opportunity to gain a better understanding of Indonesia ranging from the country’s cuisine, arts and performances, fashion, and tourism. At the event, Elhijab will showcase 12 collections from each of its in-house fashion brands, DAUKY and Elzatta during the company’s “Symphony of Colours” fashion show. Success in this regard demonstrates Elhijab’s capacity to introduce Indonesian Muslimwear to overseas markets in addition to the Elhijab group’s brand appeal to a diverse consumer base. This is, therefore, in keeping with Ms Elidawati’s eagerness to partake in Indonesian Weekend in which she is seeking to highlight the distinct fashion style of Indonesian Muslims to an international audience. Elhijab’s returning debut to Indonesian Weekend 2017 is poised to further catapult the company’s in-house brands to further international market success hence reflects its upper-hand in the Indonesian fashion industry.