Nusantara Group was founded by my father and I am the second generation to manage the business. I am presently working together with my two brothers in developing this group. We currently hold 11 automotive brands and operate a total of 65 branches throughout the country; spread in regions such as Jakarta, Surabaya, Sumatra, Bali and Kalimantan. It is interesting to share that Nusantara Group was first established in Kalimantan rather than in Jakarta. This fortunately gave us the opportunity to learn how to build a business that can cater to the domestic market. It is important because developing a business and a network outside of Jakarta is much more difficult. We expanded into Jakarta only in the last 10 years.
With regards to our services, Nusantara Group does not only take the role as distributor for international car brands. Some of our clients also trust us to develop their brands for the Indonesian market. An example would be MINI which appointed us as a partner after a lengthy and rigorous selection process. In this collaboration, the BMW group required us to meet a certain sales target within three years and we successfully achieved it in just two. In addition to success in terms of sales volume, we also laid the foundation for MINI with regards to its brand equity. This accomplishment is reflected by the present consumer preception of MINI and the resale value of its car units which leads the luxury automotive segment in Indonesia.
Another important brand in our current portfolio is Mitsubishi which we have been managing for the last three years. This particular partnership goes beyond establishing dealership branches as we also proposed a new concept in promoting the brand. Mitsubishi had been associated with commercial vehicles and the principal in Japan had innovative plans to focus more on its passenger car models for the Indonesian market. The principal picked our company to be their new partner in implementing their new vision. Other car brands that have entrusted us to be their partner include Mercedes-Benz and Mazda. For Mazda, we are the largest dealer in terms of sales volume and branch network.