“ I have a positive outlook for our industry especially since the current government is placing initiatives to reduce logistics costs through greater infrastructure development. ”
JET Express aims to be the ‘coolest’ and ‘friendliest’ courier company in Indonesia. What we mean by this is that our business is customer-orientated and we implement the highest standards of operational excellence. In achieving this goal we utilise technology as the backbone of our operations. Our company understands how technology should be harmonised with our human resources so as to streamline our logistic processes. As such, we use Cloud computing technology and many of our operations are already automated. We also have an app that offers greater convenience to our customers as they are able to track their order through a GPS system. With the market currently being flooded with app-based businesses, it is important for us to have a technological mindset since we are foremost a logistic company and provide the platform for trade.
Going forward, we expect to use technology to improve our business operations, customer experience, and our future expansion plans. We have branches spread throughout Sumatra, and East Java, and most recently Bali. Our target within the next 5 years is to have 500 branches. Moreover, we also aim to empower our workforce through the use of technology as we believe infusing the appropriate technology will help us further expand our business.
Disruptive innovation can be seen as something positive as well as negative. We see Indonesia’s huge potential in this regard and the opportunities are still relatively untapped given increasingly tech-savvy customers. In spite of this, we are also cautious at the increasing number of new disruptive technologies in the market, and thus we must also innovate so that we too are not left behind and reduce our market share. The challenge lies in providing competitive prices whilst maintaining profit in addition to high-quality services. Having these double-sided benefits is needed in order to advance our company in Indonesia and, as such, we believe this is also an important aspect for logistics companies in the country; hence our commitment to providing a service that is both technologically-oriented and competitively priced.
I have a positive outlook for our industry especially since the current government is placing initiatives to reduce logistics costs through greater infrastructure development. Furthermore, customer preferences are also changing where demand for instant deliveries has become the new norm; this is also a new challenge not just for us but for all logistics companies in Indonesia.
As we are a labour and energy intensive business, the minimum wage standards and the price of fuel also affects our business. If the government can stabilise these areas then it will further help Indonesia’s logistics sector; this will have a knock-on effect on the supply chain and no doubt will advance the sector going forward.
The increase of e-commerce services has triggered the demand for faster and more reliable delivery of goods. Our philosophy has always been to follow the customers’ preferences and e-commerce is currently the latest trend. However, we also have to be realistic in terms of our capacity on how fast we can deliver hence why we provide a transparent tracking system for our customers.
As a logistics company, we aim to become a bridge between e-commerce companies and their customers. This is why we have embraced the use of technology as a means to better connect the two entities.
If we can serve our domestic market it means that we have dominated the biggest market in the ASEAN. This, however, also lures possible competitors from other countries. We welcome them to improve Indonesia’s logistic sector but as a local player, we will also compete with them vigorously. One advantage we have is our insights of the local industry, which many international logistics companies do not have; this will help build the foundations for future cooperation.
We are very much open to working with international partners especially for partnerships and technology transfer. We are keen to collaborate with international logistics companies looking for a local partner in Indonesia as well as businesses looking for a local distributor in Indonesia. Potential partners need to have value and can impact beyond the business aspect such as for the advancement of the logistics sector as a whole in Indonesia. Moreover, we want partners for technology transfer initiatives in the form of human resource training.
We are the ‘coolest’ and ‘friendliest’ courier company in Indonesia. International partners can turn to us to be a reliable partner as a means for them to succeed in Indonesia.