Sign up for the GBG Indonesia Quarterly Business Intelligence Report for the latest news on your sector.
Sign Up
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact UsBoasting a large selection of locally-manufactured products such as batik, traditional handicrafts, artwork as well as specialty coffee, Sarinah serves as the ideal business partner for companies looking to diversify their product line. Years of industry experience has enabled Sarinah to become strategically positioned for business opportunities in product distribution given that the company has a well-established supply-and-demand system coupled with an extensive distribution network. Sarinah has recently added Carica food items onto its product portfolio thus the company is looking for a dependable distributor as a partner with a far-reaching industry network. As the company strives to tap into new markets on a local and international level for the distribution of its products, Sarinah is committed to working with the right industry partner that can widen the company’s distribution network through the utilisation of a highly-efficient supply chain system.
Sarinah’s overarching goal has been to promote the spread of Indonesian goods in international markets. In addition to premium quality furniture, Sarinah is an experienced exporter of agricultural commodities.
“ Our widespread local network of partners obliges us to assist our SME partners by equipping them with knowledge on financing, product packaging and design, product marketing, business operations as well as information on export activities. â€
As a versatile state-owned enterprise, Sarinah is heavily involved in product exports and imports in order to cater to its role of serving the demand of the domestic as well as overseas markets. In this regard, Sarinah regularly imports specialty rice, saccharine and cloves hence demonstrating its upper-hand in making available wide-ranging commodities. Furthermore, Sarinah has a competitive edge in the imports of premium quality wines from key regions such as Europe, South America, and North America, therefore, fulfilling the needs of Indonesia’s middle to upper market segment in search of high-quality alcoholic beverages. Over the years, Sarinah has garnered a loyal customer base which has resulted in bolstering the sales of its imported products. As such, prospective partners offering sought-after products available for imports are encouraged to contact Sarinah particularly as the company moves ahead in increasing the sales performance of its product imports in keeping with continued demands from Indonesian consumers.
Sarinah’s long-term growth strategy centres on a rejuvenation of its target customer profile to adapt to a domestic demographic structure in which more than half of the population is under the age of 30. To effectively expand its consumer base and capture the high potential youth segment of the market, the state-owned enterprise hosts innovative programmes demonstrative of one of its corporate mission of becoming a popular lifestyle centre in Indonesia. Events such as Young Muda Bazaar, a bazaar that works in partnership with young Indonesian entrepreneurs, and the Young Batik Fashion Show, an event catering to today’s fashion trendsetters, are but two examples of the company’s new strategy to strengthen its position as a trend-savvy lifestyle centre in Indonesia.
Supporting Sarinah’s offerings and events in leisure and lifestyle is a property management division set to carry out the development of existing landbanks surrounding the Sarinah Thamrin Department Store. The company’s property arm has extended its activities to the city of Bandung where Sarinah will undertake a renovation project in the historic Braga area that is renowned as a local tourist destination in West Java; the project is set to become the Hotel Sarinah Braga thus illustrating Sarinah’s unwavering mission of becoming a leading lifestyle centre in key cities throughout Indonesia. To ensure that Sarinah takes advantage of attractive market opportunities, the property management division will also undertake a similar project in Semarang as well as launch new specialty outlets in secondary cities as a means of establishing numerous lifestyle centres throughout the archipelago. Following on from the current consumer preference for malls providing a full range of shopping outlets, restaurants and recreational amenities, this development will culminate in one of Indonesia’s largest lifestyle centres.
In carrying out future plans to expand upon the number of sought-after lifestyle centres found in Indonesia, Sarinah will benefit from its ability to attract major brand name tenants that meet increasingly international preferences for food and beverages. Consistently posting occupancy rates at 90% and above, the company’s foremost tenants include Chilli’s, an American restaurant chain with global brand appeal, as well as fast food outlets McDonald’s and KFC; the company additionally offers a large variety of coffee which is demonstrative of Sarinah’s capacity to adapt to the rising consumption of coffee in Indonesia. Having already identified and acquired prime real estate in key centres of commercial activity, Sarinah is poised to make available even more advantageous lifestyle centres offering direct access to a local consumer base characterised by a spend-first mindset.
