Sign up for the GBG Indonesia Quarterly Business Intelligence Report for the latest news on your sector.
Sign Up
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact Us
A renowned state-owned company focused on the retail and trade of Indonesian heritage products including batik, handicrafts and furniture as well as branded goods
Contact UsBoasting a large selection of locally-manufactured products such as batik, traditional handicrafts, artwork as well as specialty coffee, Sarinah serves as the ideal business partner for companies looking to diversify their product line. Years of industry experience has enabled Sarinah to become strategically positioned for business opportunities in product distribution given that the company has a well-established supply-and-demand system coupled with an extensive distribution network. Sarinah has recently added Carica food items onto its product portfolio thus the company is looking for a dependable distributor as a partner with a far-reaching industry network. As the company strives to tap into new markets on a local and international level for the distribution of its products, Sarinah is committed to working with the right industry partner that can widen the company’s distribution network through the utilisation of a highly-efficient supply chain system.
Sarinah’s overarching goal has been to promote the spread of Indonesian goods in international markets. In addition to premium quality furniture, Sarinah is an experienced exporter of agricultural commodities.
“ Our widespread local network of partners obliges us to assist our SME partners by equipping them with knowledge on financing, product packaging and design, product marketing, business operations as well as information on export activities. â€
As a versatile state-owned enterprise, Sarinah is heavily involved in product exports and imports in order to cater to its role of serving the demand of the domestic as well as overseas markets. In this regard, Sarinah regularly imports specialty rice, saccharine and cloves hence demonstrating its upper-hand in making available wide-ranging commodities. Furthermore, Sarinah has a competitive edge in the imports of premium quality wines from key regions such as Europe, South America, and North America, therefore, fulfilling the needs of Indonesia’s middle to upper market segment in search of high-quality alcoholic beverages. Over the years, Sarinah has garnered a loyal customer base which has resulted in bolstering the sales of its imported products. As such, prospective partners offering sought-after products available for imports are encouraged to contact Sarinah particularly as the company moves ahead in increasing the sales performance of its product imports in keeping with continued demands from Indonesian consumers.
Sarinah’s flagship department store is widely celebrated for the diversity of its retail tenants, creating a modern shopping experience in which customers can simultaneously seek out bargain products at the same time as high-end offerings. Such variety extends to the retail department’s full selection of clothing, which includes both local and international brands in casual wear, office attire, and children’s clothing.
Finding motivation in catering to the demands of Indonesia’s young generation, Sarinah has thus forged ahead in its aim of becoming a dependable modern clothing retailer in Indonesia. Among the measures that have been implemented include offering over 50 well-known brands from Indonesia and overseas such as Polo Ralph Lauren, Logo, Accent, The Executive, Hush Puppies, and Logo among many others. Since early 2017, Sarinah has also rearranged the layout of its Thamrin department store in order to deliver on the element of comfort for its store visitors. As an experienced modern clothing retailer in Indonesia, Sarinah ensures that its store displays feature outfits that are trending in both the local and international fashion scenes. Furthermore, in 2017, Sarinah included budding Indonesian fashion designer, Intan Avantie, as part of the company’s list of modern clothing brands and through this partnership, customers will have a wider selection of ready-to-wear outfits; this initiative is in keeping with the company’s rebranding strategy in offering products that are edgy and sought-after. Coupled with the professional services of its on-the-ground sales team, Sarinah has swiftly propelled itself as one of Jakarta’s foremost shopping destinations while also strengthening its industry name as a leading modern clothing retailer in Indonesia.
Having distinguished itself as a in Indonesia, Sarinah’s strategy going forward positions its clothing operations as a key component of the move to open new outlets and reach out to a broader consumer base. For local and international garment and apparel companies, Sarinah’s continued expansion will create shelf space in outlets set to draw high foot traffic and brings about new opportunities to tap into cities quickly developing into hotbeds for retail.
