PT Sarinah (Persero) is an iconic brand nationally recognised as the centre of retail and trade for Indonesian goods. Founded in 1962, the state-owned enterprise established the country’s first department store; pioneering the introduction of the modern retail experience in Indonesia.
In keeping with its storied history as the retail store for Indonesian handicrafts, fashion and furniture, Sarinah provides local creative industries with a platform to showcase their best offerings in landmark retail outlets. With a diverse variety of specialty Indonesian products, Sarinah is, therefore, well-positioned to realise its goal of becoming “The Window of Indonesia”. Over the last five decades, Sarinah has evolved into the go-to shopping destination for local consumers, tourists and an expansive network of overseas buyers. As such, the company is well-versed in the creation and styling of highly-attractive store displays which showcases market-leading local products ranging from fashion to food and beverages with massive appeal to domestic and international consumers.
Embracing its role as the face of Indonesian crafts and artisanal products among international customers, Sarinah also manages its own trade division well versed in meeting large-scale orders for premium locally made finished goods as well as commodities. The company, in addition to working with partners abroad to import in-demand agricultural commodities, actively engages in the export of handcrafted furniture increasingly popular in developed markets. Through its trade division, Sarinah is thus at the forefront of the growing awareness of high-quality Indonesian products in the global market. The company is also striving to strengthen the export of unique Indonesian products for food and beverages, handicrafts, fishery goods, and furniture which stands as testament to Sarinah’s aim of strategically positioning local products on the international stage.
Moreover, Sarinah has made immense investment that is targeted towards offering greater shopping convenience for Indonesia’s dynamic consumers; Sarinah has also initiated business partnerships with a wider range of local fashion designers and industry players that are sought-after by the country’s young generation. These initiatives are expected to strengthen Sarinah’s standing as a national asset and facilitate its new focus on a burgeoning domestic youth demographic. Going forward, the company also hopes to translate its brand appeal in Indonesia to the global stage – becoming the preeminent vehicle for bringing local goods to international consumers and realising its long-term vision; serving as a global retail store for Indonesian products.
17th August 1962
State Owned Enterprise
> 500
Retail, Export & Import, Distribution, Property Management, and Hospitality
2 Department Stores (Jakarta, Malang) and 3 Specialty Stores (Jakarta, Yogyakarta, Semarang)
PT. Sari Valuta Asing and Sari Pan Pacific Jakarta
Building upon its success in appealing to tourists visiting Indonesia, Sarinah through its trade division has developed an extensive network of international buyers. The company works closely with partners based in Europe, Australia, Korea, Mexico, China and the ASEAN; specialising in the export of furniture and the import of specialty rice, soybeans, saccharine and cloves. With an export-oriented approach for its trade division, Sarinah is looking to widen its market presence in key markets such as the Asia Pacific, Europe, and the Middle east.
Sarinah’s immediate priority, however, is to accelerate international market penetration for Indonesian furniture given the company’s expertise in sourcing this type of product. Markets in the Middle East are of particular interest.
With over five decades of experience, Sarinah is well-prepared to realise its vision of becoming “The Window of Indonesia” in which the company strives to offer a comprehensive array of local products. In sourcing a collection that ranges from traditional handicrafts to contemporary clothing, the company forges long-term partnerships with SMEs and cooperatives representing the vast majority of Indonesia’s 34 culturally diverse provinces.
Sarinah’s retail network presently spans 5 outlets split between the commercial hubs of Jakarta, Yogyakarta, Semarang and Malang, with scope for expansion into tourist hotspots such as Bali in the future. The company also operates a far-reaching distribution system via its trade division, focused on delivering staple goods throughout Java.
From 30th-31st May 2018, Sarinah hosted a bazaar and fashion show in celebration of the month of Ramadan at its department store in Jakarta. The event aimed to provide visitors with a broad range of products at discounted prices that included handicrafts, clothing, and traditional food items with live music also being made available.
Read MoreOn 20th May 2018, Sarinah and its long history became the focus of an article in Kompas.com – the online news portal of Indonesia’s longest-running newspaper Kompas. The article, quoting a Kompas story from August 1965, elaborated Sarinah as the pioneer retail hotspot that housed a movie theatre, restaurants, as well as services
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