At the heart of Sarinah’s corporate strategy is a move to expand upon its collection of Muslimwear fashion, catering to the world’s largest majority Muslim nation now aiming as the global centre for Islamic fashion. The company already makes available an assortment of Muslimwear fashion staple items such as hijabs, pashminas, and dresses through its Shareena stores and will open up prime retail space for other Muslimwear items appealing to modern consumers.
As a fast-emerging Muslimwear fashion brand in Indonesia, Shareena has garnered a strong notoriety that is synonymous with Islamic fashion trends that are modern, comfortable, and cost-competitive. The affordability of Shareena products that are available in diverse colours and designs in addition to its use of superior quality local raw materials, therefore, enable Sarinah to cater to a wider market segment within Indonesia’s robust middle-class. Success in the retail of Shareena products continues to strategically position the Muslimwear fashion brand in the industry thereby showcasing Sarinah’s versatility in retail services.
With the steadfast growth of Muslimwear fashion in Indonesia, Sarinah is highly-interested in catering to this growing market demand. To achieve this goal, the company will continue to collaborate with a new breed of Indonesian designers seeking to coalesce Islamic modesty with today’s style. This initiative is set to open up newfound opportunities for Sarinah to obtain a larger market share of the global as well as Indonesia’s trendy Muslimwear industry.