Sewu Segar Nusantara was established in 1995 as a member of the flagship investment group Gunung Sewu Kencana that has extensive expertise in the fresh food and agribusiness sector as well as life insurance, consumer goods, natural resources, information technology and property. The complimentary business units of the group have established a far-reaching distribution network across the archipelago, in addition to strong supplier and retailer relationships.
The company focuses on the distribution and marketing of locally grown as well as imported fruits within high volume fruit categories including bananas, pineapples, guavas, apples and pears which offer year-round availability. Working alongside local farmers, SSN has developed stringent quality control measures which are trusted and relied upon by over 3,000 retailers.
Indonesia’s distinct market segments are each covered through the brands of Sunpride® and Sunfresh® which enjoy significant brand awareness as a result of SSN’s pioneering efforts in promoting fruit as part of a healthy diet using innovative marketing techniques. Each brand is recognised for consistency in quality, taste and freshness achieved through tireless research into storage and packaging methods. The company’s intimate consumer knowledge has also served as the foundation for its entrance into the downstream segment through the Re.Juve Cold Pressed Juicery Bar brand.
Sewu Segar Nusantara also serves as a local partner for numerous international fruit brands such as Zespri for kiwifruits. For the future, the company is keen to add to its portfolio of overseas brands wishing to enter the Indonesian market and also plans to expand upon its role in the distribution of premium quality fresh fruits across a wide subset of market segments in the archipelago.
Year of Establishment: 1995
Type: Subsidiary, Private Company
Number of Employees: < 400
Retail Network: > 3000
Main Products: bananas, pineapples, melons, guavas, papayas, kiwifruits, apples, pears, oranges
Brands: Sunpride®, Sunfresh®
Sewu Segar Nusantara’s expertise in marketing and distribution of imported fresh fruits in Indonesia is supported by the company’s strong connections to some of the world’s leading fresh fruit brands and international farmers. Current brands within SSN’s portfolio include Zespri of New Zealand. Sewu Segar Nusantara undertakes site inspections before choosing the highest quality apples and kiwifruits which make up the company’s range of imported fruits. As Indonesia’s consumer market continues to mature and its tastes diversify; SSN is well-positioned to act as the local distributor for fruit varieties that cannot be produced in Indonesia.
Sewu Segar Nusantara’s national distribution network spans the archipelago through its main base in Tangerang and original branches in Semarang, Yogyakarta, Bandung and Surabaya. All remaining key commercial centres on the islands of Bali, Sulawesi and Kalimantan are covered by carefully appointed and dedicated sub distributors. SSN continues to carry out long-term plans to strengthen its local distribution hubs with a special focus on establishing distribution centres in the island of Sumatra by 2017. Currently, SSN has fully-operational branches in Pontianak, Makassar and Banjarmasin and intends to establish eight new branches over the next two years. To date, SSN’s fresh local and imported fruits can be found in over 3,000 retail outlets across the country thus cementing its position as Indonesia’s leading premium quality fruit distributor.
