Global Business Guide Indonesia

Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara
Sewu Segar Nusantara | Sunpride Serves as Official Partner for 2014 Mandiri Jakarta Marathon

Strengthening its stellar brand positioning and top of mind awareness, Sunpride on 26th October 2014 served as the Official Fruit Partner for the 2014 Mandiri Jakarta Marathon – the pinnacle of the sporting event calendar in Indonesia attended by more than 14,000 runners. As Official Fruit Partner, Sunpride® made available a full variety of fruits for participants competing in the marathon and half-marathon, as well as the 5K and 10K road races. In what is fast becoming a sight synonymous with athletic events in Indonesia, Sewu Segar Nusantara’s market-leading brand also set up a stall at the finish line to provide runners with bananas to aid in the post-race recovery process.

The Sunpride® booth at the 2014 Mandiri Jakarta Marathon showcased the brand’s other fresh produce such as melons, kiwis and pears, in keeping with a marketing campaign centred on the concept of ‘tasting is believing’. Sewu Segar Nusantara in particular sought to promote its Honi Pineapples through a consumer engagement program carried out in-person at the event as well as through social media platforms. Through the Sunpride® Twitter account, the company encouraged followers to send in photos of themselves at the Sunpride booth for a chance to win prizes. Initiatives such as this play a significant role in building Sewu Segar Nusantara’s ‘Fruitaholic’ community as a means of spurring the widespread popularity of fruit in Indonesia.

Sewu Segar Nusantara