Global Business Guide Indonesia

Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara Sewu Segar Nusantara
Sewu Segar Nusantara | Sewu Segar Nusantara Sponsors Popular Running Competitions

Renowned local fresh fruit distributor, Sewu Segar Nusantara (SSN) upheld its active role as an avid supporter for healthy lifestyles through sponsorships for a number of prominent running competitions in Indonesia. Through its Sunpride® brand, the company served as the primary fresh fruits sponsor for events attended by over 2,500 local and international runners. In this role, SSN made available its superior quality horticultural products such as bananas and crystal guavas. SSN’s sponsorships included the Pink Ribbon Go Walk & Run and Nike BAJAKJKT 21K towards end-2015 in addition to the Sky Run in early 2016 through which it has worked alongside partners of similar corporate interests such as Nike+ Running Club and PT Mitra Adiperkasa Tbk.

SSN’s increasing support for annual running competitions epitomises the brand’s philosophy of “living fun and healthy” hence helping to build upon its ‘Fruitaholic’ community. SSN continues to strengthen its brand positioning within Indonesia’s active lifestyle communities and has therefore become synonymous with freshness and quality for fruits while also emerging as a familiar name for a range of renowned running events. The company’s contemporary marketing strategy also includes the utilisation of social media which serves as an informative tool to raise consumer awareness on the importance of daily fresh fruit intake as a measure to maintain general health. Having enjoyed a successful year for event sponsorships in 2015, SSN is poised to further elevate the Sunpride® name by expanding upon its portfolio of running competitions involving big name sportswear brands in 2016.

Sewu Segar Nusantara