As a leading product of Sewu Segar Nusantara, the Cavendish banana has played a predominant role in the success of the brand’s notoriety for superior taste and quality in addition to its other banana varieties namely Barangan and Ladyfinger bananas. These fruits are planted across 3,500 hectares of land at the PT Nusantara Tropical Farm (NTF) plantation situated in Bandar Lampung, South Sumatra alongside SSN’s other core local fruit products including crystal guavas, fresh pineapples, and papayas.

Since 1994, SSN’s sales of its signature Cavendish bananas have continued to grow reaching 3.7 million boxes in 2014 and rising annually, demonstrating the popularity of the brand’s bananas. This success is upheld by NTF’s skilled workforce who maintains strict standards for Cavendish bananas through stringent pest control until it can be harvested and subsequently delivered to grocery stores, supermarkets, and traditional markets. As a key fruit under the Sunpride® name, all Cavendish bananas undergo close inspection to ensure the overall appearance meets the company’s quality expectations prior to distribution.

As a core element of its initiative to further strengthen its standing in Indonesia over the coming years, Sewu Segar Nusantara will continue to promote the benefits of fresh fruit consumption at various levels of the community through innovative marketing programmes such as ‘Fruitaholic Goes to School’ and ‘Fruitaholic Goes to Office’. SSN has built a strong consumer market for the Cavendish banana via this proactive branding strategy, demonstrating its competitive advantage as a leading fresh fruit company in Indonesia.