In 2013, Sewu Segar Nusantara extended the selection of local fresh fruit products made available to Indonesian consumers through the addition of its own brand Crystal Guavas that are synonymous with the Sunpride® focus on freshness and taste. Having long been an underappreciated fruit variety in Indonesia, Crystal Guavas are distinctive in being seedless thereby offering complete convenience in preparation and consumption.

SSN’s Crystal Guavas have cultivated a renewed appreciation among Indonesian consumers reflected by the company’s growing sales volumes. The company distributes 300,000 boxes of Crystal Guavas annually to cater to the rising demand for the fruit variant due in part to its high nutritional value, low calorie content and competitive price. Testament to the company’s quality control measures and commitment to consumer safety, Sunpride®’s Crystal Guavas are also certified ‘Pesticide and Formalin Free’.

SSN leads the way in developing creative marketing strategies for its products which have propelled the success of Crystal Guavas since their introduction to the market. Focused on realising the brand tagline of ‘living fun and healthily’, SSN regularly sponsors health-related and lifestyle events such as the Combi Run, Indonesia’s Fitness and Health Expo as well as the Jakarta Fashion Week which provides the opportunity to familiarise consumers with the benefits of its fruit range including Crystal Guavas such as their high vitamin C content. This expertise in product development, marketing and consumer education provide the foundations for SSN’s further local as well as international expansion.