Sewu Segar Nusantara strives to provide the full breadth of fresh fruit types to its customers including those that cannot be produced in Indonesia. Imported horticultural products have become an increasingly significant part of the market as a whole in Indonesia with import values reaching $1.42 billion USD in 2014, a 9% increase compared to 2013 (Ministry of Trade). SSN has played a key role in this trend by securing distribution partnerships with household name fruit brands including Pink Lady for their unique apple variety and Zespri as the leading marketer of kiwifruits from New Zealand. The company presently imports premium quality fruits such as Sungold kiwifruits, green kiwifruits, Fuji apples, Singo pears, and Golden pears. Fruits imported by Sewu Segar Nusantara are subject to strict food safety standards monitored by the Superintending Company of Indonesia (Sucofindo) to guarantee that they do not contain chemicals, heavy metals, pesticides and other potentially harmful substances.
The company encourages fruit exporters bringing in fresh products with a winning advantage in terms of taste and variety to enter the Indonesian market through SSN as a partner. As a local partner, SSN provides unrivalled market knowledge, creative marketing schemes essential to build consumer loyalty and brand affinity with fresh fruit coupled with ready logistical infrastructure and retailer relationships.
SSN’s imported fruit products are distributed to numerous high end Indonesian supermarkets offering consumers the luxury to sample fruits of premium quality. Meticulous attention is given to every stage of import process including site inspection visits as well as the distribution system guaranteeing that all consumers receive the best quality items that are synonymous with SSN’s notable reputation.
Sewu Segar Nusantara effectively serves as a brand guardian for leading global fruit brands and producers backed by its unparalleled expertise in Indonesia’s horticulture industry as well as an extensive marketing and distribution network. This has secured the company’s position as the distributor of choice for international companies seeking a partner in Indonesia’s highly promising fresh fruit sector.
