Sewu Segar Nusantara has established its reputation as a leading fruit producer and distributor in Indonesia through the efforts of its team of experienced and passionate professionals. The marketing team work in close coordination with product managers and developers to execute marketing strategies that effectively deliver the desired message and firmly establish brand identity to successfully introduce new fruit products to the Indonesian market. As a direct result of the company’s immense success in branding its products, Sewu Segar Nusantara produce is highly sought after by retailers across the country. The company’s fresh fruit and vegetables are currently made available in over 3,000 retail locations in Indonesia.
The marketing department takes a customer-centred approach to campaigns and strives to fully integrate brand and product management strategies within the development process to create brand equity. As testament to such efforts, the company has effectively covered the breadth of the consumer spectrum through the brands of Sunpride® and Sunfresh®. Sewu Segar Nusantara’s marketing strategy revolves around in store activities in which their employees provide samples to consumers so as to help them realise that Sunpride® offers fruits and vegetables that are both highly nutritious and delicious; an approach that is in keeping with the company’s marketing principle of ‘tasting is believing’.
Sewu Segar Nusantara also raises brand awareness by hosting and sponsoring numerous events such as the 2013 Fruit Summit, which provided customers with the opportunity to celebrate International Fruit Day with notable figures from Indonesia’s horticultural industry. Other campaigns include Sunpride®’s healthy campaigns is seen throughout Indonesia in keeping with the brand’s healthy principle whereby becoming lead sponsors for an array of sports, culture, and health-related events such as the Wine and Cheese Run, Jakarta Fashion Week, and the Indonesia Fitness & Health Expo. Sewu Segar Nusantara has additionally sponsored the Jakarta Marathon for three consecutive years. As testament to the company’s ongoing focus on creative marketing strategies for ‘living fun and healthy,’ SSN sponsored a local motion picture titled ‘Mari Lari’ in 2014 which adopts an inspirational storyline of finding love through running. SSN’s active marketing campaigns associated with health-related events are aimed at increasing consumer awareness on the importance of healthier living.
Sewu Segar Nusantara's marketing campaigns have played a key role in the promotion of fresh fruit as part of a healthy and nutritionally balanced diet. Educating consumers on how to select and distinguish fruit for ripeness in addition to tips and recipes on how to use and prepare the fruit have collectively created a value added customer experience. Indicative of the company’s willingness to go above and beyond in reaching out to educate potential customers, Sewu Segar Nusantara also actively engages individuals that do not have the time to visit grocery stores by sending its ‘Fruitaholic’ team to offices to offer samples and host light-hearted fruit themed games. Similarly, SSN also offers educational programmes such as its ‘Fruitaholic Goes to School’ that involve teaching children about fruits through flash cards, dancing, singing and an array of other entertaining activities. As measures to tap into the working class market segment, SSN also provides the ‘Fruitaholic Goes to Office’ programme in which the company offers fresh fruit samples along with an explanation of its beneficial properties to various offices throughout the country.
Using innovative marketing strategies that take advantage of traditional advertising outlets, public events as well as digital and social media, SSN has built a far-reaching and loyal customer base. Moreover, the company’s commitment to keeping the public informed about its latest products is mirrored by the high standards of its customer relations department, which maintains strong relationships with clients and ensures that they are kept abreast of the latest company news and initiatives. This builds towards mutually beneficial collaboration with SSN’s many retailers and wholesalers.
