Global Business Guide Indonesia

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Ciputra University | Mr Ir. Tony Antonio, M.Eng.
Mr Ir. Tony Antonio, M.Eng.

At our university, we develop our students with the necessary skills to become individuals with the capacity to start their own company after graduation.

Mr Ir. Tony Antonio, M.Eng., Rector

Established eight years ago by the well-known conglomerate Ciputra Group, Ciputra University is a prominent private university that offers specialised undergraduate and postgraduate degree programs. What can you tell us about your university’s background and its main strategies going forward?

Ciputra University was founded in 2006 to realise the vision of the group’s founder, Mr Ciputra, to leave a lasting legacy by producing gifted local entrepreneurs in Indonesia through education. He saw that Indonesia had a young, talented population requiring extensive employment opportunities in the future. He took it upon himself to ignite the entrepreneurial spirit within these young people by establishing Ciputra University. Our university believes that creating entrepreneurs is done through a commitment to education, learning as well as hands-on training as the foundation of our mandatory entrepreneurship programme. All students in our departments regardless if they are enrolled in Information Technology, Business, or Psychology are obliged to complete this course during their study.

Ciputra University is uniquely positioned compared to other higher education institutions in that it is associated with the Ciputra Group. How else does Ciputra University distinguish itself from its competitors?

Prior to our establishment, we looked into what could be done differently in Indonesia’s higher education sector and sought to find areas in which we could elevate the quality of education. At the time, Indonesia had no specialised course on entrepreneurship and thus we were the first university to offer a mandatory programme on this subject in the country. Our aim is to provide our students with the best standards of curriculum by incorporating the state’s education standards and our own curriculum framework which aims to motivate graduates to initiate their own business venture.
At our university, we take pride in our ability to develop our students with the necessary skills to become individuals with the capacity to start their own company after graduation. Thus far, we have been successful as 60% of our graduates continue the business which they started in university, venture into an entirely new business, or continue their family business which is an integral part in many Indonesian companies.

Given the criticism of Indonesia’s quality of education and the still relatively low entrepreneurship percentage, how has Ciputra University sought to reform the education sector and also increase the number of entrepreneurs in the country?

We are a university with a specialised focus on entrepreneurship that is also dedicated to research. Our programmes are designed to build on an entrepreneurial mindset to produce capable self-employed business graduates. Furthermore, we conduct joint programmes with other universities offering courses on entrepreneurship to strengthen our research and development capabilities within this domain. We are presently working with the Kauffman Fellows from the United States to collaborate on creating a joint curriculum standard with the organisation.

What can you tell us about the teaching methods used at Ciputra University in order to create ready-to-work graduates?

We have a well-structured curriculum adopting project-based learning that hones our students’ skills through frequent exposure to real-world business situations. Through our mandatory entrepreneurship programme which takes place every Wednesday, students have the opportunity to sharpen their marketing skills. Students benefit from this curriculum framework because we provide a real-world business environment as well as insights and training into maintaining a company across a diverse range of industries.

How does Ciputra University encourage its students to make a positive impact in Indonesia?

Through our Ciputra University Entrepreneurship Centre, we provide entrepreneurship training for the public and locals who have not obtained a degree. We currently have a programme for Indonesian migrant workers in Hong Kong and Korea where we teach these workers how to start their own business upon returning to Indonesia. In addition to this, we provide an online college course offering complimentary classes on entrepreneurship from leading professors and prominent Indonesian figures which is also accessible to the public.

How is your university positioned towards cooperation with international institutions of higher education?

We have numerous on-going international partnerships geared towards supporting our students and faculty members. We work closely with Kauffman Fellows for a 6-month exchange programme on entrepreneurship education for our staff members and we were the first Indonesian university to participate in the programme. Our connections with the University of Virginia assist us in boosting educational development on entrepreneurship. 

We also have close ties with institutions in Korea, Malaysia, and Australia such as our partnership with Dongseo University in Korea for fashion business whereby their professors assist with our curriculum design. We are seeking collaboration with European universities in Switzerland, Netherlands, and the United Kingdom to elevate our hospitality and tourism study programme.
Moreover, our university actively participates in international events such as Global Entrepreneurship Week, Global Entrepreneurship Programme, and Endeavour Programme by UCLA alumni members, and the Korea Entrepreneurship Foundation. Due to the strong interest of our students in student exchange programmes, we recently launched the Global Entrepreneurship Experience (GENE) which we are continuously seeking to expand with other foreign institutions. The program is developed to oversee entrepreneurship programmes in different countries.

As a final message, what would you like our readers at GBG Indonesia to remember about Ciputra University?

Entrepreneurship is important and we have to provide outstanding learning tools and a good environment in order to ensure that future generations receive the best education in this field. 

Global Business Guide Indonesia - 2015

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