Global Business Guide Indonesia

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Mr Dedie Suherlan is the current President Director of Chitose Internasional Tbk, a position he has held since 2014. Prior to taking upon this role, Mr Suherlan between 2011 and 2014 was the President Commissioner of Chitose Indonesia Manufacturing. With over two decades of experience in the textiles and garments industry, he also serves as a Commissioner at several textiles companies in Indonesia.

Mr Suherlan obtained an Associate Art Degree from Pasadena City College in the United States in 1984, before going on to earn a Bachelor of Science degree from the University of Southern California majoring in marketing.

Environmentally Responsible

Chitose Internasional Tbk is keenly attuned to the importance of limiting its impact on the environment and actively takes steps to curb emissions, holding its 17,000 m2 factory to a standard above that mandated by government regulations. In keeping with an overarching goal of achieving ‘green production’, the company’s waste water treatment facilities chemically separates solid and liquid waste to allow water to be returned to the surrounding environment without adverse effects. Moreover, a substantial proportion of the resultant water is later processed through a water recycling and purifying system to be used again in production. Also contributing to Chitose’s waste minimization drive is the implementation of production processes such as powder coating that replaces traditional liquid paints and thereby mitigates the release of solvents that go on to produce harmful volatile organic compounds (VOCs). Crucially, powder coating also allows for overspray to be recycled and thereby also lessens waste.

As a manufacturer of furniture products, Chitose’s course of action to establish a trusted reputation as a good corporate citizen also entails responsibly sourcing its raw materials such as medium-density fiberboard, particle fiberboard and plywood. In this regard, the company’s widespread network within Indonesia serves to ensure that Chitose has a steady supply of high quality wood among other inputs. Affirming its standing as an environmentally-conscious modern manufacturer, Chitose buoyed by its recent IPO will introduce a new line of eco-friendly wooden furniture, specifically branded as such to appeal to the growing number of developers in Indonesia and overseas turning towards green building concepts as the future of the property sector.


Quality Assurance


Chitose abides by stringent quality standards when manufacturing its diverse range of furniture products. Tapping into its heritage as a Japanese entity before becoming a fully domestic company, Chitose applies Japanese Industrial Standards complete with rigorous quality control measures. Among the many tests that Chitose products are subjected to are the Endurance Test, the Rotary Test, the Impact Test, and the Momentum Test; each conducted using special machines that comply with international certification standards and were designed to ascertain the durability of different parts of the chair/table. Such is the confidence that the company has in its quality assurance process that Chitose furniture products are made available with a comprehensive after-sales guarantee as testament to their exceptional level of strength and durability.

The company’s products also meet and exceed requirements mandated by Indonesian National Standards (SNI), as evidenced by the company’s success in receiving the right to place the SNI label on its folding chair products and hospital beds in 2014. In addition to this, Chitose holds ISO 9001: 2008 certification awarded in 2010 following its initial ISO 9000 certification in 1994.

Awards & Milestones

  • 2015

    Chitose Internasional Tbk named Top Brand 2015 in the category of Office Chairs, marking the fourth consecutive year that the company has won this award.

  • 2014

    Chitose receives SNI Marking Certification, enabling the company to use the SNI label on several of its chair products and hospital beds.

  • 2013

    Chitose changes company name from PT Chitose Indonesia Manufacturing Limited to Chitose Internasional, in anticipation of 2014 IPO

  • 2010

    Chitose obtains ISO 9001: 2008 certification

  • 2008

    Chitose initiates collaboration with Japan-based UCHIDA to manufacture folding tables

  • 2006

    Chitose lauches new product range encompassing office tables and shelves

  • 2004

    Chitose obtains ISO 9001: 2000 certification, as well as hosts its 1st National Agent Gathering