As a prominent furniture manufacturer in Indonesia committed to providing local and international consumers with premium quality furniture products, Chitose Internasional Tbk in early September 2015 launched a new mobile application for its ZAO Furniture brand. Offering an innovative approach to the presentation of traditional product catalogues, the recently-launched app enables consumers to take advantage of a wide range of features including bookmark and checkout options as well as a detailed product list for the table and chair categories. Chitose’s move to make this application available via the Google Play Store and the iOS App Store was carried out with the goal of catering to Indonesia’s increasingly tech-savvy market (See Mobile Apps in Indonesia Clicking into Gear) that has contributed significantly to strong e-commerce growth nationwide (See E-commerce Incoming; An Industry on the Rise).

Using the tagline of ‘ZAO, The Right Choice!’ the app is indicative of Chitose’s creativity and willingness to explore new tech-driven ideas to further the market presence of its furniture products renowned for their design and comfort. Through the provision of tabs such as ‘Best Seller’ and ‘Featured Products’, the ZAO app highlights the top products that Chitose has provided to the domestic market and demonstrates its readiness to supply high-end office space projects. Moreover, Chitose’s ZAO Furniture app showcases the company’s ability to meet the needs of today’s modern consumers in search of greater convenience and information at the push of a button.