On 24th February 2017, esteemed manufacturer of folding chairs and furniture products, Chitose, earned the Top Brand 2017 award from Frontier Consulting Group which took place in Jakarta. The accolade recognised Chitose as a leading brand for the Chair and Folding Chair categories thus acknowledging the company’s quality control standards that has made its products synonymous with durability and function. Chitose’s Director of Marketing, Mr Timatius Jusuf Paulus accepted the award along with a number of the company’s senior-level staff members.
In attaining the award, Chitose has demonstrated its industry upper-hand for high-quality chairs as well as an adeptness in the company’s marketing strategy. In doing so, the company has shown its strengths in establishing strong brand awareness that is further bolstered by a guaranteed high-level of product quality. Chitose, therefore, continues to dominate the local and international market segments for a wide-range of chair types in addition to furniture products. With immense investment for its research and development division, Chitose is also poised to develop new products to widen its consumer reach. The obtainment of the most recent Top Brand award illustrates the company’s unsurpassed commitment to product innovation while also pursuing effective marketing campaigns as means of increasing brand awareness for its array of furniture and chair products.