Global Business Guide Indonesia

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Chitose | Folding Chairs

As the foundation of the company’s extensive portfolio, Chitose folding chairs are widely regarded within Indonesia’s furniture industry as an iconic product. Led by the pioneering Yamato model first launched over three decades ago, Chitose commands an unparalleled level of brand recognition that has seen its time-tested products become synonymous with high quality folding chairs among businesses and consumers alike. 

Driving the success of Chitose folding chairs in maintaining its market leading position is its dedication to the use of high quality materials and advanced manufacturing techniques to consistently deliver products of superior design and durability. The implementation of automated production processes including welding robots by Panasonic ensures precision throughout the manufacture of folding chairs and contributes to the company’s ability to adhere to stringent standardization requirements mandated by Japanese Industrial Standards as well as Indonesian National Standards (SNI).

Chitose offers 32 variants of folding chairs that can be further subdivided into 11 unique models (See Chitose Folding Chair Products & Specs). Each model can be manufactured in an array of colour options, upholstery materials, and frame finishes through an eco-friendly powder coating process. Such variety facilitates the company’s ability to meet diverse needs and adapt to the latest market trends.

Chitose plans to build upon its proven track record in this arena to diversify into new furniture products as well as introduce new folding chair models in the future. Having accounted for 27% of total sales over the last two years (2012 and 2013), folding chairs will continue to serve as the cornerstone for Chitose’s furniture manufacturing operations in Indonesia; poised for continued growth in line with the company’s overarching expansion plans.