Global Business Guide Indonesia

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JOINT VENTURES | INVESTMENT
Enduro

Enduro was established in 2002 focused on delivering the highest quality locally made office furniture adhering to international standards and utilising sustainable materials for the Indonesian market. Placing a strong focus on in house research and development enables the company to stay ahead of the latest global trends in design, production methods and materials. Striking the perfect balance between cutting edge design and user comfort; the Enduro brand has become a market leader and trusted name in high end modular office furniture being found in offices of renowned local and multinational organisations from Aceh to Papua.

The Enduro product range concentrates on workplace productivity including ergonomically designed chairs, stylish conference tables, effective storage solutions and sleek modular workstations that provide everyday flexibility; all of which can be fully customised to client’s specific tastes and organisational objectives.

The company’s new manufacturing facilities located in BSD City, Tangerang provide expanded production capacity boasting state of the art technology and strict quality control testing facilities. Environmentally sustainable production methods are employed throughout the factory in line with Enduro’s firm commitment to green practices and minimal waste for which it will soon be awarded the Green Mark. Having recently expanded to the Singaporean market, the company is now poised to venture further into the ASEAN market as well as enter promising markets throughout Asia such as India in collaboration with well-established agents and distributors.

Enduro

Key Information

Year of Establishment: 2002

Type: Private Company

Market Share: 23% (2012)

Number of Employees: 150

Capacity: 4,500 chair units per month and up to 5,000 workstations per month

Accreditations: ISO 9001:2008 Quality Management System, OHSAS 18001:2007

Main Products: Office Chairs, Desks, Workstations, Conference Tables, Custom-Made Office Furniture, Furnishings and Accessories

Local Network

International Expansion

Enduro’s proven success and brand appreciation in the Indonesian market provides the springboard from which to penetrate further markets within the ASEAN, Asia Pacific and the Middle East. The company recently entered the Singaporean market as the first step in its plan to become a regionally established player with a presence in Asia’s fastest growing commercial hubs. Enduro is therefore keen to work with reputable agents and distributors in these markets that share in their vision of providing office furniture that offers the latest trends in modern artistic design coupled with long term reliability and attention to environmentally sustainable production methods and materials.

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International Expansion

Local Network

As a leading provider of office furniture solutions, Enduro has extensive experience in serving clients all over Indonesia including local, state owned and multinational corporations engaged in a broad range of industries such as banks, oil & gas, mining as well as educational facilities. In every project undertaken, special attention is paid to ensure that the corporate character and branding is reflected in the office organisation and customised product design.

Enduro has established showrooms and branches in key commercial locations for effective reach across the retail market as well as forging partnerships with leading contractors such as Total Bangun Persada to supply commercial projects.

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