Global Business Guide Indonesia

Sriboga Raturaya Sriboga Raturaya Sriboga Raturaya Sriboga Raturaya Sriboga Raturaya Sriboga Raturaya Sriboga Raturaya Sriboga Raturaya
JOINT VENTURES | INVESTMENT
Sriboga Raturaya

Sriboga Raturaya was founded in 1998 as a manufacturer of wheat flour and has since evolved into a leading player within Indonesia’s food ingredients industry and baked goods sector with further divisions comprising international restaurant franchise management, streamlined food logistics, property and education. The group has established a strategic position within Indonesia’s dynamic upstream and downstream food manufacturing industry that is rapidly expanding to serve the country’s growing middle class.

Driven by rigorous market analysis to gain unrivalled customer insights, Sriboga Raturaya focuses on product research and development in each business division to respond to corporate and consumer needs. Utilizing the latest technology in nutritional wheat flour and breaded goods production, Sriboga Flour Mill offers a range of innovative wheat flour products that cater to the specific consumer preferences of the Asian market. The group’s complementary downstream brands in breads such as Le Gitt illustrate an expertise in developing successful products for the local Indonesian market as well as adhering to stringent international standards for export to markets such as Japan for breadcrumbs.

Sriboga Raturaya’s strengths in food ingredients and understanding of the tastes of the Indonesian consumer underpin the success of its food services division. As the trusted local partner of Yum!, the group has made Pizza Hut one of Indonesia’s most successful franchise brands. With extensive experience in logistics, human resources and restaurant management, Sriboga Raturaya is continuing to grow its restaurant franchise portfolio which also includes Marugame Udon.

The group is defined by an unwavering commitment to long-term, sustainable growth and inclusive development. These core principles see the company take a central role in communities by supporting students, entrepreneurs and SMEs that represent the brands and businesses of the future.

Sriboga Raturaya

Key Information

Year of Establishment: 1998

Type: Private Company

Number of Employees: > 1,000

Production Capacity: Sriboga Flour Mill: 1,900 MET per day, Sriboga Bakeries Integra: 140 tonnes of bread crumbs per month, Ratu Sima International: 15,000 packets per day

Network: Pizza Hut Outlets: 224, Pizza Hut Delivery Outlets: 88, Marugame Outlets:16

Certifications: ISO 9001:2008 Quality Management System, ISO 22000:2005 Food Safety Management, Halal

Subsidiaries: Sriboga Food Industries: Sriboga Flour Mill, Sriboga Bakeries Integra, Ratu Sima International; Sriboga Food Services: Sarimelati Kencana, Sriboga Marugame Indonesia; Sriboga Food Logistics: UD Sumber Rejeki; Sriboga Knowledge & Property: IPMI International Business School and property projects

Franchise Outlet Network

Local Presence

Global Reach

Sriboga Raturaya’s burgeoning global reach is predominantly driven by the success of its specialised wheat flour products in appealing to markets within the ASEAN such as Indonesia, Singapore, Malaysia, and the Philippines. In Asia Pacific, Sriboga Flour Mill’s products can also be found in South Korea for use in wheat-based products ranging from noodles to pastries.

The group also has close links to Japan through a partnership with Mitsubishi Corporation, a franchise agreement with Toridoll for Marugame Udon, and the continued popularity of Sriboga Bakeries Integra’s breadcrumbs in the Japanese market. Sriboga Raturaya also cooperates with USA-based Yum! Brands as sole country franchisee for Pizza Hut outlets in Indonesia, and looks forward to similar opportunities to bring new franchise brands into Indonesia and the ASEAN market.

You need to upgrade your Flash Player

Global Reach

Franchise Outlet Network

Local Presence

Sriboga Raturaya enjoys a nationwide presence through the group’s logistics unit, PT Usaha Dagang Sumber Rejeki. Via in-house distribution as well as selected reputable third parties, the group reaches distribution points in key commercial hubs on the islands of Sumatra, Kalimantan, Sulawesi, and Bali, among others. Such an expansive network will serve as the base for the future expansion of the group’s downstream subsidiaries Sriboga Bakeries Integra and Ratu Sima International.

Sriboga also works closely with SMEs in the wheat flour sector and related industries located throughout the country. This initiative began in 2004 with the Koparomieyo cooperative and has subsequently grown to 4,674 SMEs grouped in 175 communities across the archipelago.

You need to upgrade your Flash Player

Local Presence

Global Reach

Franchise Outlet Network

Sriboga Raturaya through its subsidiaries in the food service industry oversees the operation of more than 300 franchise outlets located throughout the country. Having taken over Sarimelati Kencana in 2004, the group has overseen the expansion of the Pizza Hut brand in Indonesia as well as introduced the home-delivery concept to the market via the launch of Pizza Hut Delivery (PHD) stores in 2007.

Responding to the popularity of Japanese cuisine, Sriboga Raturaya in 2012 founded Sriboga Marugame Indonesia through which it has already opened sixteen Marugame Udon outlets. Building on its local success, the group will soon spearhead the introduction of the franchise in the regional market with upcoming branches in Malaysia and Singapore.

You need to upgrade your Flash Player