Close ties to the hospitality sector as a supplier of high quality wheat flour products has long afforded Sriboga Raturaya with advantageous insights into the foods services industry in Indonesia. In 2004, the group capitalized on this expertise through a take over of Sarimelati Kencana – country franchisee for Pizza Hut in Indonesia – as its first venture into restaurant franchises. The successful expansion of this brand to now be positioned as the country’s largest restaurant chain quickly established Sriboga Raturaya as a trusted local partner and an effective guardian of the brands it represents.

Sriboga Raturaya’s proficiency within the food services industry is predicated on superior market understanding gained through rigorous consumer research and branch network building, as well as a firm grasp on Indonesia’s challenging regulatory environment. The group’s heritage as a manufacturer of wheat flour provides first-hand experience in adapting client recipes to the Indonesian palette, and thereby lends itself to the creation of menus that feature new, innovative products to complement existing flagship products.

Sarimelati Kencana and Sriboga Marugame Indonesia as Sriboga Raturaya’s current food service subsidiaries also benefit from supporting infrastructure within logistics, R & D, and supply chains from the group’s other business units. Moreover, expertise in human resources training, recruitment and the creation of standardised management systems facilitates consistency in product and brand quality across all branches. Sriboga Raturaya plans to draw upon these competitive advantages in initiating new ventures within the food services industry going forward.