Sriboga Marugame Indonesia was established in 2012 as the Southeast Asian franchisee of Marugame Udon, an authentic Japanese udon restaurant chain owned by food service industry conglomerate Toridoll. Having opened its first Marugame Udon branch in one of Jakarta’s most popular shopping malls in early 2013, Sriboga Marugame Indonesia has since carried out a rapid expansion into a further nine locations in the Greater Jakarta area as well as in Surabaya. With each outlet serving an average of 1,000 customers, this marked the second highest volume launch for Marugame Udon in the world and is demonstrative of Sriboga Raturaya’s adept ability to effectively and efficiently penetrate the Indonesian market through international brands.

Marugame Udon specialises in a variety of hot and cold Sanuki udon dishes prepared in an open kitchen to provide customers with a first-hand look into the use of fresh ingredients by chefs during the kneading process. The restaurant chain benefits from Sriboga Raturaya’s other complementary units in supplying specialised wheat flour, which together with salt and water comprise the key components of high quality udon noodles.

The launch of Marugame Udon restaurants in Indonesia comes at a key time as local consumers of growing purchasing power demonstrate their eagerness to sample international cuisines. To tap into new opportunities to meet especially high demand for Japanese foods, Sriboga Marugame plans to increase its outlet network to a total of 15 restaurants in the near future. This expansion within Indonesia will later serve as the foundation from which the company moves into Malaysia and Singapore in 2015 and reinforces its standing as a partner for not only entering Indonesia but the ASEAN as a whole.

For further information pertaining to Sriboga Marugame Indonesia, visit its website here.