Founded in 2012, Sriboga Bakeries Integra is a leading manufacturer of bread, baked goods and breadcrumb coatings focused on serving B2B clients across Indonesia. Based out of sophisticated manufacturing facilities in Sentul, West Java, the company draws upon advanced production processes including electro-baking and double fermentation to cater to the uncompromising quality standards of major multinational retail chains with operations in Indonesia such as Lotte and 7-Eleven, as well as overseas customers.
Sriboga Bakeries Integra’s diverse portfolio is headlined by the flagship Panko breadcrumb product serving the food manufacturing industry in Indonesia and internationally. An emphasis on high quality and taste has seen this product enjoy considerable market penetration in Japan, which continues to be the company’s primary target market for exports going forward.
In anticipation of growing local demand driven by rising consumption of foods such as tempura and more attention being paid to the quality of ingredients being used in traditional foods such as rissoles; Sriboga Bakeries Integra in November 2014 finalized the installation of new technology that will double the company’s production capacity from 70 tonnes of breadcrumbs per month to 140 tonnes. Sriboga Bakeries Integra is therefore ready to meet new opportunities to provide its breadcrumb products to wheat-based good manufacturers. Sriboga Bakeries Integra’s close understanding of the local Indonesian market and regional consumer tastes also has it positioned to offer unparalleled customised bread services for leading private brands.
Sriboga Bakeries Integra is simultaneously focused on maintaining the position of in-house brand, Le Gitt as the embodiment of Sriboga Raturaya's expertise in the downstream segment. Currently made available in prestigious retail chains, Le Gitt bread appeals to Indonesia’s fast-growing middle-upper class, keen to purchase fresh products that promote health and well-being. Constant innovation to create healthier bread loaves offering nutritional value in the form of natural ingredients, fibre and vitamins such as B1, B2, B9 and iron has propelled growing market appreciation for the Le Gitt brand with scope for further expansion as bread becomes an increasingly frequent component of the Indonesian diet.
For further information pertaining to Sriboga Bakeries Integra and its products, visit its website here, and see Global Business Guide’s interview with its CEO, Mr Eddy Mulyadi, here.
