Global Business Guide Indonesia

Distribution | Import
Depo Bangunan

Depo Bangunan was established in 1996 and pioneered the ‘one stop shop’ supermarket concept for building materials in Indonesia. Offering a wide variety of products that appeal to the specialised contractor as well as the everyday consumer; the stores cater to a broad customer base by offering total convenience for all types of renovation and home improvement projects.

The existing store network is made up of seven supermarkets, six of which are in Java and one in Bali. Each store offers a fully integrated service with warehouses and workshops on site as well as customer amenities. Products include tiles, paints, sanitaryware and electrical fixtures which are sourced from leading local and international manufacturers such as TOTO, American Standard and Roman. The company continuously responds to customer needs through the product range such as the introduction of a ‘Kitchen Centre’ in 2006 while future store openings will centre on providing customer accessibility in Indonesia’s fastest growing urban centres.

Being primarily focused on product quality and after sales care has firmly established the Depo Bangunan brand name throughout the archipelago as being synonymous with reliability and value for money. The introduction of new management software by ETP which is also employed at multinationals such as IKEA has further enhanced the level of service offered to customers by effectively streamlining communication across the retail store and warehouse network. Depo Bangunan is thus continuing to improve its service and retail network to effectively position itself in Indonesia’s growing consumer market for building materials.

Depo Bangunan
Depo Bangunan

Key Information

Date of Establishment: 1996

Type: Private Company

Number of Employees: 500-1000

Total Retail Space: 19,250 m2

Product Range: 86,000

Main Products: Power tools, Kitchenware, Sanitary ware, Home Appliances, Lighting, Flooring, Paints and Sundries.

National Coverage

The company has established a strong presence throughout Java with stores in Greater Jakarta as well as Surabaya. In 2011 the first store outside of Java was opened on the island of Bali which has proved highly successful among both the local and growing expat market.

The most recent addition to Depo Bangunan’s retail network is the recently opened store in Bogor, Greater Jakarta; a thriving suburb on the outskirts of the capital city. Plans for future stores centre around Indonesia’s rapidly developing regions and secondary cities in areas such as Medan, Sumatra and Manado, Sulawesi.

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