On 17th June 2016, leading fresh fruit distributor Sewu Segar Nusantara (SSN) organised a Sunpride® Media Iftar dinner at the Hotel Santika Premiere, Yogyakarta. At this event, SSN invited members of the media to break their fast during the Muslim holy month of Ramadan. With SSN’s Marketing and Communications Manager, Ms Luthfiany Azwawie present at the event, SSN took this opportunity to distribute their popular range of Sunpride® and Sunfresh® fresh fruits as well as explain the company’s strategy in developing Yogyakarta’s local fruit market. The gathering also showcased SSN’s mission to encourage the consumption of fresh fruits across Indonesia as the company looks to develop potential markets across Indonesia.

During the gathering, SSN described innovative techniques undertaken to maintain the freshness and high quality of their products when being distributed to consumers. SSN further elaborated how it will undergo the necessary reforms in their marketing approach to specifically cater to the Yogyakarta market. Currently, Sunpride® products are available in Yogyakarta’s modern markets and Sunfresh® products in traditional markets, demonstrating the company’s comprehensive strategy to distribute fresh fruits to different segments of the city’s society. Through innovative marketing schemes, SSN continues to showcase its forward-thinking approach to expanding its market presence in Indonesia and capitalise on the increasing development of Indonesia’s secondary cities.