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Sriboga Raturaya | Sriboga Launches New Wheat Flour Products and YouTube Channel

In October 2015, PT Sriboga Flour Mill launched three new variants of its EasyMix wheat flour product line as the latest innovation to provide consumers with greater convenience and a wider range of choices in carrying out cooking and baking activities. Additionally, Sriboga has introduced its own YouTube channel, MariMasak TV, which makes available programs featuring the use of Sriboga flour products in simple recipes as a means of exploring Indonesia’s rich culinary heritage.

The collection of new EasyMix products is comprised of Sriboga EasyMix Japanese Tempura, Sriboga EasyMix Serbaguna and Sriboga EasyMix Crispy a la Kentucky. Each of these ready-to-use wheat flour products caters to specific dish types, and saves customers from needing to add other ingredients, thus simplifying cooking processes and reducing preparation time. Through the extensive research Sriboga consistently puts into each of its products, these new variants also come with enhanced taste and quality consistency, thus ensuring maximum satisfaction for consumers. Further reflecting its continuous pursuit of innovation, Sriboga is also set to launch another type of EasyMix flour in 2016; the Sriboga EasyMix Sweet Collection is scheduled to be introduced in the opening months of next year.   

The month of October also saw Sriboga successfully launch MariMasak TV; a YouTube channel and website dedicated to educate consumers on how to prepare a broad range of dishes using Sriboga’s premium wheat flour products as the base ingredient. Featuring programs such as ‘MariMasak Challenge’ and ‘Cara Masak’, a cooking contest and a cooking show respectively, culinary enthusiasts will be able to follow easy steps in making Indonesian meals such as Shrimp Stir-fry with Oyster Sauce and Green Tea Martabak, to name a few. This strategy is expected to bring the Sriboga brand closer to consumers by showcasing how its products have close relevance with their daily lives.

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