Attracting the best human resources has been a central element in BNI Syariah’s strategy for internal capacity building over the 2010-2012 period during which the number of employees increased by 50% at both the head office and branches. This remains to be the case following a further increase in workforce size between 2012 and 2014 to the current total of 4,138. Hiring dynamic and passionate professionals with equal opportunities for men and women and from a diverse range of backgrounds as well as education levels that can bring a fresh approach to the bank has been key to BNI Syariah’s ongoing success. Moreover, the implementation of Hasanah Titik and its emphasis on collaboration and positivity in the workplace addresses the bank’s priority of creating a close-knit corporate culture.
Various methods are employed for continuous employee and internal performance monitoring such as the balance score card system and the introduction of the Talent Management System in 2011 to ensure the long term sustainability of the bank. BNI Syariah’s most recent initiatives to monitor performance include the 2014 assessment programme for Senior and Executive Manager level positions, designed to provide employees in leadership roles with clear and constructive feedback.
BNI Syariah is also known for its commitment to offering training for both hard and soft skill competencies, as means for employees to actively improve upon areas identified in their performance assessment. In 2014 alone, the bank made available 158 different training programmes that were attended by 4,000 employees – a participation rate of 96%. Such dedication to its workforce is reflected in the overwhelming workplace satisfaction of BNI Syariah employees, itself measured by an annual in-house Employee Engagement & Satisfaction Survey.
Finding qualified human resources within Islamic banking in Indonesia is one of the main challenges facing the further expansion of the industry and therefore one that BNI Syariah is keen to address. In 2013 a fresh graduate training and recruitment system was initiated whereby new employees are subject to an intensive training course. New and existing employees will then undertake an annual course to refresh and build upon their skills sets in preparation for the bank’s future expansion throughout Indonesia.
BNI Syariah in 2014 launched an initiative to establish a community comprised of individuals that best represent the ideals of Hasanah. To select members of the Hasanah Community, the bank takes advantage of Mutiara Bangsa BerHasanah, a programme to find inspiring Indonesians who have gone above and beyond in contributing to the well-being of their community. Mobilising its vast network of branches across the country to nominate individuals who have demonstrated unmatched selflessness, BNI Syariah uses its platform as an influential market leader to broadcast the achievements of these nominees to the rest of the nation. Through this programme, which was first established in 2009 through a partnership with Kraftig Advertising, BNI Syariah showcases what it means to live in accordance with the core principles of its Hasanah Titik campaign: sound moral character, virtuous intentions, and social harmony.
Previous winners of the Mutiara Bangsa BerHasanah programme include individuals who have taken upon the responsibility of providing loans without interest to fellow members of their community despite themselves coming from relatively modest backgrounds. Such generosity leads to widespread economic development, and is precisely the type of behaviour that BNI Syariah would like to encourage as part of its plan to further socialise Hasanah ideals.
In addition to raising public awareness for Hasanah by celebrating the achievements of people that embody the lifestyle, the Mutiara Bangsa BerHasanah programme has a lasting long-term impact by inspiring others to take similar steps in supporting the development of their local community. For BNI Syariah, this translates into new opportunities to serve customers in greater need of financial management services ranging from loans to the distribution of zakat funds. As an annual programme that begins with a socialisation campaign in June, the latest group of individuals to be recognised as national treasures is announced towards the end of the calendar year.
As a socially responsible Islamic bank in Indonesia, BNI Syariah actively engages in various corporate social responsibility (CSR) programmes that demonstrate its role as a leading state-owned enterprise with an unwavering dedication to support community welfare. Its CSR efforts also reflect the bank’s ability to realise the Islamic principle of Hasanah that has become the core of BNI Syariah’s identity. In fulfilling its responsibilities as a Hasanah Lifestyle bank, BNI Syariah also involves its human resources as part of its CSR initiatives so as to raise awareness of community development. Among the types of CSR programmes which have been hosted by BNI Syariah, these include the distribution of basic goods, financial support, and training assistance. BNI Syariah’s CSR-focused approach sets an unparalleled standard for the Islamic banking sector in Indonesia.
With a full understanding on giving back to the community, BNI Syariah has introduced this focus to its consumers through a range of contemporary means. Focused on ensuring the advancements for Indonesian communities, BNI Syariah currently makes available its corporate Wakaf Hasanah programme which strives to bring about progress in local societies through the distribution of wakaf funds. Moreover, through the bank’s close relations with parent company, Bank Negara Indonesia, in addition to other state-owned enterprises, BNI Syariah is working towards the implementation of a greater number of CSR programmes as part of becoming a Hasanah Lifestyle bank.
BNI Syariah was awarded with the “Golden KPR Shariah Bank” at Infobank Award 2017
BNI Syariah received an award for the Shariah Savings category at the Indonesia Digital Popular Brand Award 2017
BNI Syariah won “The Most Expanding Financing” and “The Most Expanding Funding” accolades at the Karim Awards
BNI Syariah receives the Service Quality Award 2016 accolade from Majalah Marketing and Carre CCSL.
BNI Syariah is awarded ‘The Best Indonesia Digital Popular Brand 2016’ accolade by Transco Research
BNI Syariah is awarded with Tempo Media Group's accolade for the Most Efficient Bank 2015
Majalah Investor, a prominent magazine in Indonesia, awards BNI Syariah the ‘Best Syariah Bank’ with assets above 10 trillion IDR
BNI Syariah obtains Service Quality Award 2015’s merit for Exceptional Total Service Quality Satisfaction in the Shariah Banking category
MarkPlus names BNI Syariah a WOW Brand 2014 in the categories of Saving Account - Islamic Bank, and Mortgage - Islamic Bank
BNI Syariah formally recognised as the Most Reliable Islamic Bank by Koran Tempo. The local media publication also named BNI Syariah the Best Islamic Bank in the 'Buku 2' category
BNI Syariah named the Best Shariah Bank 2014 in the 'Buku 2' category by Economic Review Magazine, having established itself as the leader in Good Corporate Governance, Risk Management, Marketing, IT, and Corporate Communications
BNI Syariah launches new corporate branding campaign, Hasanah Titik on 28th February 2014
BNI Syariah commended for Very Good financial performance over the course of 2013 by Majalah Infobank in the magazines 19th Infobank Awards
Majalah Investor, a prominent local magazine, names BNI Syariah the Best Syariah Bank with assets above 10 trillion IDR
BNI Syariah receives top honours in being named the Most Prudent Full-Fledged Islamic Bank by Karim Consulting Indonesia during the 10th Islamic Finance Awards
BNI Syariah receives an Infobank Sharia Finance Award in recognition of Very Good Financial Performance over the course of 2013
BNI Syariah wins an Annual Report Award for their performance in 2013, in the category of Private Finance Non-Listed