As one of BBI’s licensed international brands, the Arnold Palmer collection is a global lifestyle brand that continues to expand in Indonesia and Southeast Asia. The line features premium polo shirts, headwear, ties as well as golfing apparels with styles inspired by the sophistication and grace of 1960s America. Through its collaboration with BBI, the brand has adapted to the fashion style for the modern and athletic man in Indonesia and across the region. The Arnold Palmer collection can be found amongst BBI Group's network of 22 free standing retail stores and 512 sales counters throughout Indonesia.
Particular focus on the latest design and material has catapulted the Arnold Palmer fashion brand name in Indonesia thus is often associated with premium quality casualwear. Furthermore, BBI utilises breathable fabric thus providing extra comfort for consumers of the Arnold Palmer fashion brand. Through the Arnold Palmer retail brand, the company is seeking to further tap into Indonesia’s growing, sport-conscious demographic that is increasingly seeking out specialised clothing for their hobbies.
The Arnold Palmer brand thus serves as a further example of BBI Group’s capabilities in the successful launch and cultivation of apparel brands in Indonesia by using its extensive knowledge of the Indonesian consumer coupled with its expertise in premium quality product development and manufacturing.
To view the complete Arnold Palmer collection, please click here.