Binabusana Internusa Group’s comprehensive portfolio of fashion apparel includes four in-house retail brands and two licensed brands for menswear and women’s wear across its 22 stand-alone retail stores and 512 sales counters, which are exclusively found in leading malls and department stores across Indonesia; the company has also setup a showroom at its Pulogadung location which features a wide array of its branded retail products. The company’s product portfolio is tailored to apparel that is marketable for the domestic market with a strong interest in premier and luxury fashion retail brands. As Indonesia's market continues to experience dynamic changes in consumer trends for branded fashion retail, BBI Group thus has prioritised the need to increase its role in the retail segment in order to fulfil this growing demand.
BBI Group’s upper-hand in product marketing enables the company to obtain licenses for a number of high-end fashion retail brands that have garnered immense retail success in Indonesia; among these brands are Van Heusen; a clothing line which offers classic designs that are tailor-fit, as well as Arnold Palmer; sporty and modern casual wear for today's active men. Showcasing its ability to adhere to the most stringent quality control and operational standards has catapulted BBI to become a reliable local manufacturer for well-regarded fashion retail brands.
BBI Group has also diversified its portfolio to include in-house fashion retail brands encompassing of Valino – men and women’s wear using contemporary design to cater to Indonesian's sophisticated and fashion-savvy working professionals; Sierra Morena – fitted office attire offered in simple design elements to appeal to young professionals; Harry Martin – men’s shirts in a broad range of styles featuring an easy-to-iron fabrication that makes it the ideal wear for daily work; Kent & Crew – an apparel collection designed for today's modern men that boasts clothing designs inspired by music and art. By making available a number of branded fashion retail brands to local and international consumers, BBI Group is therefore able to reach a wider market segment in Indonesia as well as on a global scale.
Drawing on its far-reaching knowledge of fashion apparel manufacture and design as well as in-depth understanding of the Indonesian consumer market, BBI Group is well positioned to grow its customer base and to work with international fashion brands seeking retail and marketing partner to tap into the Indonesian market.